"National trend" writing has become an annual trend, and the post-00s generation has become the new main force of online writers. China’s online literature reading market reached 40.43 billion yuan, a year-on-year increase of 3.8%.
The online literature IP market size jumped significantly to 260.5 billion yuan. In 2023, online literature authors will more prominently integrate China's excellent traditional culture into diverse themes such as history, reality, and science fiction.