In 2023, my country's catering revenue will exceed 5.2 trillion yuan, a record high. "National trend" elements are integrated into dishes, traditional culture is integrated into dining experiences, and Chinese pastries have become a new favorite.

Intangible cultural heritage craftsmen perform on-site. Through demonstrations, interactions, and on- site teaching of folk skills, guests can experience traditional Chinese culture up close. The plush and fluffy "Long and Lion Cake" has quietly become popular, coffee chain companies have opened "Tang Poetry Theme Stores" Western fast food has jointly launched a limited edition "Forbidden City Bucket" with the Forbidden City.