Faced with the risk of disinformation, Meta will identify content generated by AI from May. “We plan to start labeling AI-generated content in May 2024,” Monika Bickert, vice president of content policy at the parent company of Facebook, Instagram and Threads, explained.

These generative AIs could disrupt several electoral events, notably the American presidential election. The rise of generative AI has raised fears that people could use these tools to sow political chaos, including through disinformation or misinformation.