Another year of graduation season is approaching, and the Beijing rental market, which was originally affected by the epidemic in May, is ushering in a turnaround.
Different from the graduation season in previous years, this year is the first batch of "post-00" college students who are about to enter a new journey of life.
In the face of the unknown, the best solution is to try to grasp the moment and be willing to embrace change.
Just as after graduates enter the society in 2022, the first thing that needs to be solved is the housing and living problem of living and living, and the rental demand in the market continues to increase.
According to data from the I Love My Home Research Institute, the housing rental transaction volume in Beijing in May fell by more than 20% year-on-year. During the same period, the slight increase was more than 1%, and the market heat has heated up.
For the graduation leasing season, the industry agrees that as college graduates enter the leasing market in June and July, and the epidemic situation improves, the suppressed leasing demand will be released in an orderly manner, the leasing market will gradually recover, and the rent level will remain stable. The trend of moderately rising, the market may gradually stabilize and improve.
Leasing scale and rent levels both rose in June
"Affected by the epidemic last month, some communities under the jurisdiction of our store have been strictly controlled and managed, and many customers who are willing to rent are unable to view properties offline. Many communities have prohibited door-to-door moving, cleaning and other services, affecting our 5 The rhythm of lease transactions in the month." A real estate agent in charge of Chaoyang International Trade Zone introduced.
In response to the current rental market, the real estate agent pointed out, "Now in the first ten days of June, because it happens to be the beginning of the rental season for graduation, I can feel the increase in the number of customers who are viewing houses or consulting, especially the relatively cheap houses. It is very popular, and our store has completed 5 orders this week alone. However, for some properties with high prices and the landlord is anxious to rent out, there is a certain room for negotiation, and you can discuss with the landlord about lowering the price or discounting the service fee.”
The monitoring data of I Love My Home Research Institute also confirms the above situation.
It is reported that in May 2022, the transaction volume of housing rentals in the Beijing area of I Love My Home dropped by more than 20% year-on-year.
The rent of the whole square meter fell by 1.3% month-on-month, and the rent stopped increasing and turned down.
Compared with June, as of the 15th, the housing rental volume and price in the Beijing area of I Love My Home have both increased, the transaction volume has increased slightly by 1.3% compared with the same period of the previous year, and the rent of the whole square meter has increased slightly by 1.1% compared with the same period of the previous year. rose.
Beijing Lianjia also showed a rapid increase in transaction scale and a seasonal increase in rent levels in early June.
From June 1st to 15th, Beijing Lianjia's housing rental scale increased by more than 50% month-on-month, and the rental scale was basically the same as the same period last year.
In terms of price, the current monthly rent per square meter of Beijing's Jinglianjia channel is 89.4 yuan, a month-on-month increase of 5.3% and a year-on-year increase of 1.8%. The current rent level is the same as that before the epidemic.
In this regard, Zhang Bo, Dean of the 58 Anju Room Industry Research Institute, analyzed that the decline in leasing transactions in May was mainly due to the impact of the epidemic. Many cities or regions faced varying degrees of control, resulting in the inability of the leasing business to be carried out normally. At the same time, due to the reduction of population flow It has also led to a decrease in new leasing demand compared to previous years.
"But leasing itself is a rigid demand. Once the social situation returns to normal, the leasing business will quickly return to normal. Affected by this, the total number of leasing transactions nationwide will decrease this year, but the degree of impact will not be great. At the same time, the driving force for rent increases will be weak." Zhang Bo said.
"Post-00" graduates rent a house
Focus on accessibility first
According to relevant statistics, the number of college graduates nationwide in 2022 is expected to reach 10.76 million.
This is the first time that the number of college graduates in China has exceeded 10 million, setting a new record high.
Among them, renting has become the primary problem for fresh graduates to solve before entering the social workplace.
Du Tong (pseudonym), who graduated this year and has successfully joined JD.com, is one of the millions of college graduates.
"I am now living in an apartment near Yizhuang Jingdong Company. It is a time when fresh graduates are joining the job in batches. I feel that the popularity of renting around is a bit high." Du Tong said.
The reason why he chose to rent a house here, Du Tong said: "The first consideration is transportation, preferably near the company; the second consideration is the room layout, I personally prefer the large windows, which makes the space open; the roommate composition and the surrounding environment are juxtaposed. The third consideration, after all, it takes at least one year to live, and interpersonal and leisure cannot be ignored.”
According to the "2022 Graduate Rental Report" released by 58 Anju Room Real Estate Research Institute, traffic conditions, housing safety, and geographical location are the top 3 factors that these "post-00" graduates will focus on when renting; From the perspective of graduates, they are more willing to find a location close to companies and subway stations to facilitate transportation.
In addition, among the graduates who participated in the survey, nearly 40% of the graduates rented between 1,501 yuan and 2,500 yuan; over 60% of the graduates' rent accounted for 10% to 20% of their salary.
Graduates who have just entered the workplace are more inclined to pursue more cost-effective rental housing.
It is worth noting that, in order to help graduates settle down and take the "first step" out of the school, many intermediaries have issued leasing policies to support fresh graduates.
I Love My Home and People’s Daily Online launched the “College Student Employment Escort Program”. As of August, if you participate in the “Graduate Rent Choose My Love My Home” activity, you can get up to 3 months of rent coupons waived.
58.com and Anjuke have also created rental promotions for graduates with the theme of "Graduation Set sail, 58 Rentals", attracting landlords to release more housing listings with zero deposit and monthly payment, and offering reduction or exemption of living service fees for graduates, etc. Surprise benefits.
Graduation season helps the rental market gradually improve
Regarding the trends and characteristics that have emerged in this year's graduation rental season, Zhang Bo, president of the 58 Anju Room Property Research Institute, pointed out from the perspective of the rental supply side and the demand side, "From the perspective of the rental supply side, it is still market-oriented. Housing resources are the main force. Due to the promulgation of leasing-related regulations in Beijing, the 'N+1' model has been banned, and the supply of existing rental housing will remain relatively stable. On the other hand, from the demand side, graduates this year The employment pressure of students is relatively high, which will also lead to a higher sensitivity to rent. The rental market in the graduation season will show a relatively obvious increase in demand, but it will mainly be concentrated in the low-end rental housing, and the location of the housing will also further increase. Move around."
As the epidemic gradually eases and rental demand is gradually released, what will be the trend of the rental market in the graduation season from June to August?
Zhang Bo said that compared with the real estate transaction market, the rental market is returning to normal at a fast pace.
Under the background of the overall effective control of the national epidemic situation, the flow of graduates to large and medium cities will maintain the same rhythm as in previous years. In addition, the total number of college graduates this year exceeds 10 million, which will significantly increase the rental demand from June to August. Therefore, some cities where graduates mainly flow into will still face a situation of short supply.
I Love My Home Research Institute predicts that with the entry of college graduates into the rental market in June and July, and the factors of the improvement of the epidemic, the rental demand suppressed during the epidemic will be released in an orderly manner, the rental market will gradually recover, and the market will gradually improve.
However, considering that the current downward pressure on the economy is still relatively large, it is expected that the speed of market recovery may slow down.
But overall, the transaction volume of Beijing's housing rental market from June to August may not be much different from the level of the same period last year.
Beijing Lianjia believes that June-August is the traditional peak season for leasing. In addition to a large number of fresh graduates renting for the first time, there is also a large number of expiring leases.
From the historical data, from June to August every year, there will be a seasonal trend in which the volume and price rise synchronously, and it is estimated that this year will be no exception. From June to August, the volume and price of the leasing market will show a steady and moderate upward trend.
However, considering that the current supply and demand relationship in the rental market is relatively stable, and it will take some time for the inventory of rental housing to be depleted in the early stage, although the rent level this year has increased seasonally, it may still be relatively low compared with the peak rent periods such as 2019 and 2020. Low.
This edition / Song Xin