"Yuji" consumption, which focuses on self-growth, individual expression and value realization, is favored by more and more "Generation Z" China's consumer groups are being redefined and consumer demand is continuously segmented. "Pleasure of oneself” consumption enriches new consumption experiences and becomes an important force driving consumption growth.
The "pleasing oneself" economy has continued to expand, promoting the development of industries such as flowers, pets, education, and cultural tourism. The development of business formats is accelerating.