China News Service, Nanning, April 4th: China’s “Generation Z” enjoys booming consumption
Author Huang Yanmei Liu Yanling Wei Yadan
It's spring time now. When you walk into Xiangsi Town in Nanning, Guangxi, you can see “armies of photographers” dressed in Hanfu or ethnic costumes everywhere. Among the people who made appointments for photos, there were many people born in 1995 and 2000.
Acacia Town in Nanning is a national cultural, leisure and tourism district, and Luo Qi is engaged in appointment photography in the district. “I receive 6 to 8 invitations for photo shoots every month, and most of my clients are students or young women entering the workplace. In recent years, my clients’ photo shoot style has gradually shifted from the Internet celebrity style to the natural one that focuses on self-emotional expression. Wind." Luo Qi said in a recent interview with a reporter from China News Service.
Recently, in Xiangsi Town, Nanning, Guangxi, a photographer was shooting for a client. Photo by Liu Yanling
"Every photoshoot is a process of continuous self-acceptance, where I also discover my own differences and explore my own style. I am happy to pay for a more personalized photo appointment." "Post-00s" in Nanning, Guangxi College student Bai Cancan said.
With the changes in the age and family structure of China's population, especially the continuous rise of new generations such as "Generation Z", China's consumer groups are being redefined and consumer demand is continuously segmented. Among them, "Yuji" consumption, which focuses on self-growth, individual expression and value realization, is favored by more and more "Generation Z".
"I like to buy flowers for myself on weekdays and enjoy the happiness brought by a bouquet of flowers. I also like to make appointments with my best friends to 'check in' at new restaurants and relieve fatigue with delicious food." Li Sha, a "post-95s" white-collar worker who works in Wuxiang New District, Nanning She said that she is not stingy about spending money that is in line with her own preferences and interests and can bring happiness and satisfaction.
"I started working out in April 2023, and my original intention was to improve my body shape." Zhang Wei, a "post-00s" college student in Guangxi, said that there is pain in the process of fitness, but it is more about letting him experience that he is constantly getting closer. " The joy of being who you want to be.” Today, fitness has become a hobby and an indispensable part of his life.
Liu Ke, a post-2000 generation who is engaged in e-commerce operations, has the same feeling. "Pleasing others first pleases yourself. I practice three times a week. This has been my habit for the past three years. Exercise and fitness make me healthier, more confident and more beautiful." Liu Ke said that fitness is also a process of getting along with oneself and "dialogue". It will relieve stress and accumulate energy.
“Pleasure of oneself” consumption enriches new consumption experiences and becomes an important force driving consumption growth. In recent years, as "pleasing oneself" has become a new attitude towards life, the "pleasing oneself" economy has continued to expand, promoting the development of industries such as flowers, pets, education, and cultural tourism, and also allowing new industries such as talk shows, escape rooms, and organization and storage to become popular. The development of business formats is accelerating.
With the arrival of the Tomb Sweeping Day holiday, China's tourism market is ushering in a new wave of boom. "I plan to go to Yunnan for 4 to 5 days to appreciate the beauty of the local natural scenery. I especially like the feeling of stretching my body in nature." Zhong Di, a "post-00s generation" in Guangxi, said that in recent years, she has set foot on "Speaking" many times. She believes that traveling is the best way to "recharge" herself. (over)