Zhongxin Finance, February 14th (Song Yusheng, Shi Rui, Liu Chao) "It's quite a surprise to get Bing Dun Dun today. After all, it was said before that it would not be available until the 20th." Mr. Hu, I'm going to give this hard-won ice dimple to my girlfriend as a Valentine's Day gift.
On February 14, consumers who had pre-ordered Bingdundun plush toys got the spot.
Photo by Chinanews reporter Song Yusheng
The reporter learned that the Beijing 2022 official licensed merchandise flagship store has begun to redeem the pre-sold Bingdundun plush toys on February 14.
This is nearly a week earlier than the previously announced pickup time.
On the other hand, in front of the flagship store of Wangfujing Gongmei Building in Beijing, there has been a long queue for more than a week to buy "Bingdundun".
Consumers line up in front of the Beijing 2022 official licensed merchandise flagship store.
Photo by Shi Rui
How hot is "Top Stream" Bing Dundun?
Since the opening of the Beijing Winter Olympics, the mascot, Bing Dun Dun, has become a "top class" because of its cute image.
Among them, Bingdundun plush toys are the most popular.
Niu Chao, general manager of the Beijing 2022 Official Licensed Product Flagship Store, said that since January, the sales of Winter Olympics-related products at the flagship store have shown an upward trend, and there has been an explosive growth on the day of the opening ceremony.
"At the same time, consumers lined up in front of the door, which also proves everyone's enthusiasm for the Winter Olympics from another perspective."
Data map: On February 5, Zhangjiakou Yunding Snow Field, standing in rows waiting for Bingdundun to be taken away.
This statement has also been confirmed by many consumers.
A citizen told reporters, "Bingdundun plush toys were quickly sold out at that time, and then all the products related to Bingdundun Xuerongrong were snapped up."
The reporter learned that in order to create a safe and orderly sales environment, and taking into account the needs of epidemic prevention, the flagship store took measures to limit the flow of goods, and at the same time distributed hot drinks and other cold drinks to consumers queuing outside the door.
Starting from February 8, the flagship store of Beijing 2022 official licensed merchandise has launched a pre-sale mechanism, and consumers who are queuing can pick up the goods after the arrival of Bingdundun.
Even if it is only a pre-sale, the enthusiasm of customers is still undiminished.
"Wangfujing offline stores open at 9:30 every day, but people often line up in the early morning. There are also some self-media queuing up live." A citizen told reporters.
Pre-sale Bing Dun Dun can pick up the goods!
Physical sales will start one after another
According to media reports, a new batch of 2,000 plush toys of the Beijing Winter Olympics mascot "Bingdundun" arrived in Beijing in the snow on the 13th, and there will be 35,000 "Bingdundun" plush toys within a week from the 13th. Manufacturers from the south have entered Beijing one after another.
However, consumers have not been able to directly buy "Bingdundun" plush toys.
At present, the flagship store gives priority to the pre-sold Bingdundun plush toys.
Niu Chao revealed to reporters that Bingdundun plush toys have already arrived one after another.
"After getting Bing Dun Dun, we will notify customers who have pre-ordered by phone and text message."
Data map: On February 4, a volunteer took a group photo with the mascot "Bing Dun Dun" of the Beijing 2022 Winter Olympics at the Olympic Cultural Center.
At the same time, the franchised retail stores will also start physical sales one after another.
Niu Chao told reporters, "After the pre-sale Bing Dun Dun is paid, we will continue to carry out the sales work and put it on the market as soon as possible according to the rationed quantity. I hope everyone can fully understand."
Are you ready to get your hands on Bingdundun?
(Finish)