On March 12, local time, the 2024 London Book Fair opened at the Olympia Exhibition Center in London. Under the theme of "Reading China", more than 3,200 books open a window to understand China for overseas readers.

During the book fair, Beijing Publishing Group and the British Beijing Association jointly held a book donation ceremony. The book fair focuses on the transition of books from print media to digital media, including audiobooks, film and television scripts, and podcasts. The total area of ​​the China exhibition area is 454 square meters.