[People's Livelihood Economic Highlights] Can the "sleep economy" make people sleep well?

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　　The incidence of insomnia is high, and many people with insomnia try sleep aid products, which has given birth to a huge "sleep economy".

Faced with the growing sleep market, industry giants have accelerated their entry, and entrepreneurs have come in droves...A variety of sleep aid products are emerging one after another, but the true efficacy is still being questioned.

　　Spray on sleep aids, light scented candles, eat a melatonin fudge, wear a steam eye mask... this is the "four steps" that Zhang Mingyuan, 25, must go through every day before going to bed.

　　The survey results published by the Chinese Sleep Research Association show that the incidence of insomnia in Chinese adults is as high as 38.2%, which means that more than 300 million Chinese have sleep disorders.

Among them, more and more people, like Zhang Mingyuan, began to try various sleep aid products, which gave birth to a huge "sleep economy".

From pillows and bedding products to eye masks and earplugs, from medication assistance to electronic sleep assistance, the boundaries of sleep products are rapidly expanding and are constantly moving towards the "high-end".

　　How much are consumers willing to spend for a good night's sleep?

Can this industry awakened by insomniacs bring healthy sleep?

Are all kinds of sleep aid products real and effective?

Recently, a reporter from the Workers’ Daily conducted an interview and investigation.

Who is paying for sleep?

　　Zhang Mingyuan works in a company in Beijing International Trade Center. Normally, it is 8 pm when he returns to his home in Tongzhou after get off work.

　　After finishing the day's work and completing the two-hour commute, Zhang Mingyuan is very tired, but he always feels that only the few hours at night are truly his own time and need to be grasped.

"Eating, playing mobile phones, chasing drama... I feel like there are so many things to do." After lying in bed every day, Zhang Mingyuan needs at least one or two hours to fall asleep.

　　According to the survey results published by the Chinese Sleep Research Association, among the insomniac population, young people born in the 90s, 95s and 00s have the most prominent sleep problems.

69.3% of young people said that they would not go to bed until after 23:00, and 34.8% of young people took a long time to fall asleep, and it was difficult to fall asleep within half an hour.

　　These young people who can't sleep are the new force in the consumption of sleep products.

The "2019-2020 Online Sleep Consumption Report" released by the Jingdong Big Data Research Institute shows that from the perspective of consumption data, "post-95" users have the highest increase in sleep consumption transactions, and they are more motivated by the need to improve their work and living conditions. Make sleep consumption.

Tmall data shows that during the "Double 11" last year, the number of people buying imported sleep aid products increased by 174% year-on-year.

Among them, the growth after 00 reached 434%.

　　Zhang Mingyuan has calculated that she spends more than 3,000 yuan every year to buy sleep aid products.

"Melatonin has no effect on me. Sometimes I can't sleep even after taking two pills."

　　The melatonin mentioned by Zhang Mingyuan is a common product for many people with insomnia.

The reporter learned that the concept of sleep aid has already broken through the previous bedding restrictions. In addition to melatonin, sleep aid products such as steam goggles, sleep aid latex pillows, earplugs for sleeping, and sleep aid spray have also been recognized by the market.

On some e-commerce platforms, the above sleep aid products are very popular, and some products can attract tens of thousands of people to place orders during the pre-sale stage.

The sleep market gave birth to "black technology"

　　Faced with the growing sleep market, entrepreneurs are coming in droves.

According to the data from Tianyan Check, there are currently more than 200 companies with the three labels of "sleep", "smart sleep products" and "sleep assistants" on the market, and more than half of them were established after 2015.

　　At the same time, many large domestic and foreign companies have also increased the sleep market: Nokia announced the acquisition of French health equipment manufacturer Withings; Apple acquired Finnish sleep monitoring manufacturer Beddit; Mengniu, Want Want, Wahaha, Coca-Cola and other companies have launched sleep aids... The sleep business is getting bigger and bigger.

　　Statistics show that this year, the market size of my country's sleep economy will exceed 400 billion yuan, and it is expected to exceed one trillion yuan in 2030.

　　The sleep market is expanding rapidly, and the products are even more diverse.

Various types of sleep health products, smart hardware and sleep services emerge in endlessly.

Recently, some sleep technology products have emerged on the market, such as sleep aid robots, sleep aids, sleep aid lamps and other new products.

　　"Children can't sleep and can have toys, but adults don't have good products to assist sleep. Sleeping robots can satisfy adults' freshness and lack of soul, and help adults fall asleep quickly and steadily." According to Jia Xiangsheng, founder of Zhongde Intelligence, who released artificial intelligence sleep robots, sleep robots are the "cradle" of adults.

　　The reporter noticed that in recent years, the technological flavor of sleep products has become stronger and the prices have become higher.

Take the common sleep aids on the market as an example, the price has ranged from 100 yuan to several thousand yuan or even ten thousand yuan.

However, high prices have not stopped consumers, and many sleep products have sold more than 10,000 on all platforms.

Can sleep products make people sleep well?

　　However, are various sleep aid products really effective?

Many people have doubts.

　　Since last year, a number of domestic beverage brands have successively sold "sleep-aid drinks" to promote sales through social new retail methods.

However, according to some consumers who have drunk sleep aids, they did not feel that they had much effect, whether they could not sleep or could not sleep.

　　In the field of sleep aids, an imported sleep aid that has been well received has also caused consumers to question.

According to the business promotion, the product uses transcranial microcurrent stimulation therapy to improve insomnia, anxiety, and depression.

However, some consumers said after actual experience: they have not found any help for falling asleep.

　　In this regard, Xu Jie, the chief doctor in the field of sleep research at Beijing Gaoxin Hospital, said that some sleep aids on the market, such as sleep devices, sleep sprays, and sleep goggles, do not have enough clinical research evidence, nor can they be used as a routine auxiliary treatment for insomnia. Methods.

　　In terms of drugs, the reporter learned that the current clinical treatment of insomnia drugs mainly include benzodiazepines, melatonin and antidepressants with hypnotic effects.

　　Xu Jie reminded that the causes of insomnia are complex, including primary insomnia and secondary insomnia. If you have insomnia, you can choose to seek medical treatment.

　　Zhou Yi