Under the epidemic situation, these types of tonics are on fire! There is a 200% increase in platform turnover! Some brands have increased their prices by 300 yuan! How much did you consume?
Since July, some Chinese medicine health products of Beijing Tongrentang, a time-honored Chinese medicine brand, have seen increases ranging from 8% to 10%. What is the reason for the price increase of Tongrentang? What are the specific price increase varieties?
Tongrentang: rising raw material costs and some tonics increase prices
In a Tongrentang store in Beijing, a staff member told reporters that since July 1st, many traditional Chinese medicine products in the store have increased their sales prices. The prices of different specifications of Panax notoginseng are generally increased by about 10%. The 37 gift boxes have increased from 1980 yuan per box to 2180 yuan, an increase of more than 10%. The price of Dendrobium has also been raised.
Sales at a store in Beijing Tongrentang: Dendrobium is 3080 yuan, originally it was 2800 yuan.
In another Tongrentang specialty store, the reporter saw that the price increase of Chinese medicine products included American ginseng, sea ginseng bird’s nest and so on. Among them, the price of each box of American ginseng rose from 1380 yuan to 1499 yuan. The price of bird's nest rose from 3680 yuan per box to 3980 yuan, an increase of 8%.
The reporter learned that the price increase of some products of Tongrentang this time is a unified online and offline behavior across the country. The sales staff told the reporter that this is related to the price increase of Chinese herbal medicine raw materials.
The reporter then contacted Tongrentang Company. The person in charge said that the price increase of products is also related to the increase in consumer demand.
Li Min, head of the sales department of Beijing Tongrentang Technology Development Co., Ltd.: There are indeed more people buying now, because everyone needs to improve immunity, and the products sold are still going well.
Demand drives sales growth of nourishing health products
The reporter learned from the investigation that due to the impact of the new crown epidemic this year, not only the demand for proprietary Chinese medicine health products is rising, but the consumption of the entire nourishing health products has increased in some pharmacies and e-commerce platforms.
In this drug store in Beijing, the person in charge told reporters that since this year, many consumers have come to consult related health products with nourishing functions. Therefore, their pharmacies have expanded the types of related products, and the shelves of nourishing health products have also increased. Doubled. The reporter saw that there were dozens of varieties of wolfberry, ginseng, donkey-hide gelatin, and cordyceps on the shelves.
Yu Lei, President of Dingdang Kuaiyao: The overall sales of tonic Chinese patent medicines have increased by nearly three times.
In addition to offline pharmacies, the sales of tonic health products on online platforms also ushered in growth. A person in charge of an e-commerce platform told reporters that during the "618" period, the turnover of bird's nest and wolfberry tonic products alone increased by more than 200% over the same period last year.
Data show that in the first half of this year, the number of new health care products-related companies in my country exceeded 348,000, a year-on-year increase of 25.67%. In the capital market, as of July 24, the share price of Pien Tze Huang, a leading company in the traditional Chinese medicine sector, which focuses on nourishing health products, rose from 109 yuan to 188 yuan at the beginning of the year, an increase of 73%. In the health products sector, the share prices of several leading companies rose on average. Also more than 30%.