Zhejiang Yiwu's "national trend" jewelry is popular in Southeast Asia and has become a popular destination. Best-selling necklaces, earrings, rings, and bracelets incorporate Chinese elements such as dragons and phoenixes, koi carp, and opera facial makeup.

The supply of products in the market exceeds demand, and factories are busy rushing to work. Some buyers reported that bodhi root and cinnabar, the “entry-level” items for cultural and entertainment products, are the most popular.