China News Service, Yiwu, March 8: Title: Zhejiang Yiwu’s “national trend” jewelry is popular in Southeast Asia and has become a popular destination
Author Dong Yixin
"This Peking Opera mask-shaped brooch has been particularly popular recently. A customer from the Philippines ordered more than 1,000 pieces. During this period, Southeast Asia has the largest number of foreign trade orders." On March 8, Yan, a jewelry stall operator in Yiwu, Zhejiang Province Hao said in an interview with China News Service.
A shop owner in Yiwu, Zhejiang, displays new national fashion accessories inspired by opera masks.
Photo by Dong Yixin
With the rise of the new national trend, bosses in Yiwu's jewelry industry have recently received large quantities of orders. The supply of products in the market exceeds demand, and factories are busy rushing to work.
These best-selling necklaces, earrings, rings, and bracelets incorporate Chinese elements such as dragons and phoenixes, koi carp, and opera facial makeup. They have been highly sought after by consumers from the Philippines, Malaysia, and other countries as soon as they were released.
During the interview, Yan Hao was interrupted from time to time by buyers inquiring about prices.
"There are some discounts for large quantities, but you have to wait. This opera-shaped brooch is all handmade, and it takes about two hours to make one piece." "Small batches can be sent by international air, but the freight will be high. A little, but you can receive it in basically a week.”
Yan Hao is not the only one who is busy.
Yu Ping, a jewelry business owner in Yiwu, also welcomed a "sea of people" at her store. The Chinese dragon element necklace placed in the "C position" helped her receive many foreign trade orders.
Yu Ping, the owner of the jewelry store, displays the hot-selling new national fashion jewelry in the store.
Photo by Dong Yixin
"The whole body is sterling silver, the shape is unique, and it is the most popular in Japan and South Korea." Yu Ping said of the jingle to attract business.
She said that although customers from Japan and South Korea do not purchase large amounts at a time, their repurchase rates are very high.
Recently, she has also targeted business opportunities and promoted this "hot product" to customers in Southeast Asia.
Nowadays, the "strong rise" of national trend elements makes "Hua Liu become the top trend" is not only a slogan.
At the same time, sales of cultural and entertainment products in Yiwu International Trade City also surged.
"The most popular export destination for bracelets is Southeast Asia. I am currently processing orders from Malaysia. The customer asked us to send the package to the logistics park in Guangxi, and there will be a dedicated person responsible for packaging, integration and unified delivery." Lu Jing, a merchant in Yiwu, said, no Some buyers reported that bodhi root and cinnabar, the “entry-level” items for cultural and entertainment products, are the most popular among young people.
In addition, more fashionable accessories have been added to the cultural and entertainment products in many stores in Yiwu International Trade City to cater to the preferences of young consumers.
Bracelets and necklaces connect tradition and trend, and various types of jewelry containing Chinese elements have gradually become the carrier of China's excellent traditional culture.
According to incomplete statistics, there are more than 8,000 jewelry manufacturing companies and trading companies in Yiwu.
Among them, there are more than 3,000 various jewelry production and processing factories. The products mainly include brooches, necklaces, bracelets, etc., with more than 800,000 types, sold to more than 100 countries and regions.
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