Juan Fernández-Estrada and Nacho Rivera
have just arrived from Hawaii
.
"We have spent two weeks preparing materials for the next six months."
The spring-summer of Blue Banana is painted from this idyllic paradise to which we will be transferred shortly from their networks, the accomplices in having converted this brand of sweatshirts and t-shirts -you will recognize them by the X- into an icon of the Z generation that aspires to invoice this year 10 million euros.
The story of these two 25-year-old friends starts at school, where they began their friendship. Despite being one Madridista and the other Atlético, discrepancies have always managed to keep them at bay. In 2016, before they turned 20, they launched their line of t-shirts and sweatshirts. "Our idea from the beginning was to get people to follow us through the experiences and experiences that we told," says Juan. At first, between family, friends and close friends, the designs were taken from their hands. Both of them were studying Business Administration at the time, but it was when they finished their studies, a couple of years later, that they fully focused on the brand. "
From the beginning we had very high expectations
", recognizes Juan.
They work conscientiously on each of their campaigns
, with Instagram as the main showcase.
"When we billed a million, we still did not have a designer on the payroll for the collections, however, we did have a photographer. I think he says enough about us", explains Nacho.
Now, only in the content team there are 10 people, and they have freelance photographers around the world who regularly collaborate with them.
"
We try to tell stories through our clothes
".
And many end up being viral.
Image from a Blue Banana campaign.
The X of his designs has its origin in an Interrail
that they did with friends and, specifically, in Amsterdam.
"It comes from the city flag and the three crosses of San Andrés," says Juan.
At first, his personal travels fed the networks with a carefree and adventurous way of understanding life.
Soon it was necessary to broaden horizons and destinations.
Asked about success and how easy it is for it to go to their heads, they are blunt.
"When one of us comes up, the other is there to put his feet on the ground," they agree.
They are aware of how lucky they are to "work on something of our own, where we are our bosses."
After their experience, they dare to say that "it is more difficult to get there than to stay" at the top.
, one of their strengths is that they interpret trends and changes that are coming well.
"We have experts in every area of the team and that's very good."
In 2021, they sold 230,000 garments, with the Classic collection being the favorite among their public.
His model is very aware of the commitment to the environment.
They boast of being the first Spanish clothing firm to reduce their carbon footprint and their clothes are made with 100% organic cotton, recycled polyester and other innovative materials that have a lower impact on the environment.
The Blue Banana store in Valencia.
2022 is about continuing to grow in the number of stores -they already have in Madrid, Barcelona and Valencia- and
internationalizing the firm
.
"We want to test and validate that what has been done so far here is valid in Europe as well."
From the 'on' they have jumped to the 'off', because although it is true that digital is their great showcase, the physical point of sale still has its audience.
When they work, they say, they do it "to the fullest", but when it's time to disconnect they aren't bad at all either.
«We like what any young person of our age: drink beers, be with friends and the girlfriend...».
Learning to surf the waves in Waikiki while preparing the summer campaign are things, yes, that only happen in Blue Banana.
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