Lisa Norden, who won Olympic silver in the triathlon in London 2012, sees several advantages in the fact that the Olympics will be broadcast on SVT.
- It's great fun.
You sit there and try to follow a winter Olympics and get a new subscription and browse between apps and broadcasts.
I myself grew up with SVT and when it was broadcast from London it was only cabled out.
That's how you should experience an Olympics, I think, she said.
- It means a lot, a lot.
The accessibility of the sport and that it is available to everyone without a lot of very complicated choices.
That's the way it should be.
For our small sport of triathlon, the Olympics are the core of our business and we have some very interesting names for the next Olympics, Norden continues.
Got a breakthrough when SVT showed beach volleyball
- It's great, great fun.
We saw when we played the EC in Munich, it was the first time that beach volleyball was broadcast on Swedish television and we really hope that it will be more times.
Many people came up to us and thought it was fun to see us on TV, says David Åhman.
Jörgen Persson made seven Olympics as an active player.
- It means an awful lot, not least for the ping-pong table and you can hear it out in the cabins.
You get a boost with that and then it's extra fun that we have major championships on home soil.
I remember when I wrestled at the Olympics in Beijing 2008. Then you didn't notice much because I was in my bubble, but then when I got home I noticed what an impact it had with SVT, so it will be really fun for ping-pong.
Alhaji Jeng was glued to the television in 1996
Former pole vaulter Alhaji Jeng, now an expert on SVT, believes that it creates greater interest in the Olympics.
- For my part, the 1996 Olympics was a moment when I was glued to the television.
Above all, it means a lot for the younger population the possibility regardless of socio-economic background, the bleeding tooth is created.
The Olympics are by far the biggest championship and athletics the biggest discipline there, he says.