American IT giant Microsoft and Google's parent company Alphabet's financial results for the three months ending in December showed both sales and profits increasing due to strong performance in their cloud businesses that utilize generative AI. Generative AI, which both companies are competing to develop, is boosting business results.

Microsoft and Google's parent company Alphabet each announced their financial results for the three months from October last year to last month on the 30th.



Microsoft's sales increased by approximately 18% compared to the same period last year, and its final profit increased by 33%, as both companies' cloud businesses that utilize generative AI are doing well.



Alphabet's sales increased by 13% compared to the same period last year, and its bottom line profit also increased by 51%, both companies' sales and profits increased.



The two companies are fiercely competing in the development of generative AI, whose use is rapidly expanding around the world.Of these, Microsoft is working with OpenAI, a venture company that develops ChatGPT, to introduce it into basic computer software as "Copilot." We are proceeding.



Additionally, in addition to the generative AI "Bard," Google has also announced "Gemini," a new technology that operates generative AI by simultaneously understanding text, images, and audio, and both companies are seeing generative AI boosting their business results. .