“My heart's joy and eternal longing” – a phrase you might recognize if you enjoy watching reality TV or have just been scrolling through social media feeds for the past few weeks.
Memes and sketches about "Love is blind Sweden" flow on Tiktok. The Swedish reality series has been a big hit internationally - that's why Tiktok users from abroad also appear in the feed, where they review the program with great commitment.
The Netflix success, mocking Americans for snowy weather and loose candy are three reasons why there is a lot of talk about Sweden in social media right now.
Hear SVT's social media reporter talk about the Swedish viral topics in the clip above.