Iraqi-American entrepreneur Huda Kattan (Getty Images)

American entrepreneur of Iraqi origin, Huda Kattan, revealed that she is threatened by Israel and its supporters, because of her pro-Palestine stance and her condemnation of the aggression on the Gaza Strip, stressing that she will not retreat even if she loses everything she owns.

Huda Kattan, owner of the famous brand, Huda Beauty, said in a video posted on her personal Instagram account on Sunday: "I have received a lot of threatening messages regarding my work in every direction, and I don't know where things are going. Now they are trying to use their power, I don't think they realize that there is a revolution that has already begun, nothing will lead to retreat. We can't be afraid to lose anything."

"We have to trust that if we lose something else will come to us in the right way because we are doing a good job, I have to believe in it with all my heart. I am willing to risk my entire work and everything I have for it and in search of truth and justice. We have to be willing to do that because if we don't put everything to the test, we will be humiliated and obliterated."

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"Frankly, I really feel that the ministers of the Israeli government are using their religion and their people as human shields, they distort everything and are stuck in a web of lies, and I don't know if they think we believe it, but we don't believe it and no one believes."

"There is genocide and ethnic cleansing being practiced against the Palestinian people, they try to change the definition all the time to redefine it, you can do whatever you want, you can ask all the words and redefine everything the way you want. Stop treating us like we were stupid. We're not stupid."

Kattan addressed her team and clients saying: "In some moments I felt completely frustrated, my team kept suffering, but I realize how many people need to be together to be human to also feel moments of joy, I am now feeling more energized than ever with my community and my team is my community, you guys are my community, we need to be together, they want you to be helpers to failure, and we will not let it work."

In a tone full of determination and defiance, Kattan said: "Try to scare me, let me tell you that you are coming to the wrong person, intimidation will not stop me, let me tell you now that I have done nothing wrong, I am speaking on behalf of humanity, I will not be afraid, is there anything more to fear than not telling the truth and becoming a cowardly human being and a tool in their hands."

With tearful words, Kattan addressed the Israeli government: "You are a pro-genocide regime and a supporter of killing innocent people. There is no difference between any child in the world. You can't hide from the truth. Now we see you."

Boycott campaigns for the brand "Huda Beauty"

More than 14,<> people signed a petition demanding that Sephora, one of the most famous cosmetics stores, remove all Huda Beauty products in the United States.

Israelis and Americans attacked Huda Kattan after declaring her stance in support of Gaza and her continued condemnation of the Israeli aggression against children and women, considering the beauty expert's announcement a message of hatred and anti-Semitism.

On October 17, Kattan posted on her brand's Instagram account that "I am terrified of the scenes coming from Gaza. Time is running out for Gaza's children, and hundreds of children have already been killed and injured. Hospitals are overcrowded, and the numbers are rising. No child should be exposed to this, UNICEF is on the ground to provide support, but it needs our help. In times of crisis, donations can make a big difference. We donated to support the cause and send urgent aid."

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On October 20, she wrote on Instagram, "We have seen many atrocities in Gaza, our hearts are with those who are suffering and suffering there, implementing our usual agenda seems unimportant at the moment, despite the leak of the large color palette this year (one of Huda Beauty's most prominent cosmetics), and we received many messages, we decided not to publish what we planned."

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A day later, on October 21, Kattan announced the suspension of her activities promoting her cosmetics called Huda Beauty and using her personal Instagram platform to inform the world about events in Gaza by posting videos in English to respond to Western media misinformation.

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Huda Kattan, 39, has a fortune estimated at $ 400 million, according to Forbes magazine, which reported it in its list of American self-made women for 2022, and ranked 69th.

Kattan was an unhappy employee at her job and resigned in 2010 to launch her blog as a beauty artist. Three years later, she and her sister founded Huda Beauty and started selling false eyelashes. But now it sells more than 3 products from eyeshadow to lip gloss, generating annual sales of about $140 million.

Some of the company's shares were sold in 2017, and private equity firm TSG Consumer Partners acquired a small stake in a deal valued at $1.2 billion. Huda Kattan launched her second startup in Dubai in 2018, a perfume company called Khayali.

Huda Kattan has 3.8 million followers on Instagram, while the cosmetics brand account has 54 million followers.

Source : Al Jazeera + Social Media