The market vitality continues to stimulate new momentum, and the leading role is highlighted
New forms of business expand new employment space
The National Bureau of Statistics recently released the operation of the national economy in the first three quarters of 2023, and the data shows that in the first three quarters of this year, China's new consumption formats continued to be active, and the market vitality continued to be stimulated. The leading role of new drivers is highlighted, new forms of service industry are developing rapidly, and emerging areas of the service industry are growing well. The employment situation is generally stable and further improving.
In recent years, with the emergence of new industries and new forms of business in China's economic field, new occupations and new types of work have also emerged in the job market. B&B housekeeper, building energy conservation and emission reduction consultant, research travel instructor, financial technology specialist... These names, which were once unheard of, are now emerging careers that many young people pay attention to and choose. In the latest revision of the "Occupational Classification Dictionary of the People's Republic of China (2022 Edition)" by the Ministry of Human Resources and Social Security, a total of 5 new occupations in 74 batches, including homestay housekeepers, family education instructors, and research travel instructors, are included in the dictionary. These new occupations have injected new vitality into the job market and brought new growth space to stabilize employment.
1 The housekeeper witnesses the changes in the countryside
Early in the morning, Xiong Haobo, who lives in Laoling Village, Moganshan Town, Deqing County, Huzhou City, Zhejiang Province, had breakfast and walked along the path between the trees to go to work every day - a homestay called Akita Bugu. There are no offices or offices, but it's a bit of his other home, where guests come from afar, and he, as the housekeeper here, has to do his best to entertain the guests.
"This profession, called 'B&B housekeeper', is like a big housekeeper, from guest reception to catering service to the hygiene and facility maintenance of the store, I am in charge." Xiong Haobo said that the work of the homestay housekeeper is a bit miscellaneous, and there is no particularly clear boundary of the work content. "A lot of customers ask me to help them arrange transportation and tours before they come to the store, and when they arrive, I sometimes accompany them to eat and chat, help them babysit, or make local snacks for them."
Born in 1991, Xiong Haobo is a native of the village, and in the past, there was no industry in the village, and the main source of income for the villagers was farming and tea picking, while most young people chose to go out to work. Like most of the young people in the village, Xiong Haobo came to the big city of Hangzhou after graduating from school and became the front desk of a hotel. However, over the years, thanks to the country's rural revitalization strategy and backed by the national scenic spot Moganshan, Moganshan Town has begun to develop rural eco-tourism, and the local homestay industry has gradually grown. In 2018, Xiong Haobo invested and partnered with a few friends to open a homestay, but he didn't expect the business to become more and more popular. In 2020, Xiong Haobo simply quit his job at the front desk of the hotel and returned to the village to run a homestay. In 2021, he participated in the county's training to become a gold medal homestay housekeeper.
"Some people will think that the homestay housekeeper is the same as the hotel front desk and hotel waiter, but in fact, there are still many differences." "The work of the hotel is more standardized, and the division of labor is also very clear, you only need to do your own part as required." However, the work of B&B is more diverse, more pyrotechnic and humane, and customers will have more personalized needs, so we need to have more interaction with customers. Many customers may become friends with us after staying here once and will come back next time. ”
In Moganshan Township, there are now thousands of homestay housekeepers like Xiong Haobo, most of whom are young people who have returned to their hometowns to start their own businesses. From the countryside to the city, and then from the city to the countryside, behind this kind of "return to the hometown for employment" is the increasing revitalization of the countryside. When he used to work in Hangzhou, every year when he returned to his hometown, Xiong Haobo could feel the development and changes in the village, the infrastructure was getting more and more sound, the roads were getting easier and better, and there were more and more tourists...
"Go to a windy place and live the life you yearn for." Xiong Haobo admits that compared with the fast pace and high pressure of big cities, the pace of life in the village is slower and more comfortable. This is also the reason why many city dwellers like to stay in the village. In the peak season, Xiong Haobo's homestay can accommodate up to 25 or <> people a day, and all <> rooms are full.
Dong Yunyun, deputy secretary of the Party Committee and deputy director of the Deqing County Culture, Radio, Television, Tourism and Sports Bureau, said that in June 2022, the Ministry of Human Resources and Social Security announced 6 new occupations to the society, among which the new occupation declared in the name of the Deqing County People's Government - "B&B Housekeeper" was successfully shortlisted, which is the first new occupation declared in the name of the county-level government in the country. The homestay industry has driven a large number of employment entrepreneurs, attracting young returnees, local farmers, and even highly educated young makers such as the design team of Tongji University to start their own businesses. At present, 18% of the homestays in Deqing are founded by "Guiyan" college students and local farmers who have returned to their hometowns to start their own businesses. The booming homestay industry has further revitalized idle rural resources, effectively alleviated social contradictions such as "hollow villages", "empty nesters" and "left-behind children", and become a powerful stabilizer on the road to "common prosperity".
2 Food delivery operators feel the vitality of the digital economy
In recent years, with the development of the digital economy, a number of digital professions have emerged, and food delivery operators are one of them.
Sun Huan, 35, is the founder of a restaurant management company in Chongqing and the head of a food delivery operation team. In 2014, he relied on WeChat and started from his own takeaway ordering microsite, and began to dabble in the field of takeaway operations. Subsequently, he entered Meituan and other food delivery platforms to provide food delivery business operation services for more stores. From 2014 to the present, in the past 9 years, due to the accumulation of more and more experience, Sun Huan has gradually changed from working alone to forming and leading a team. Today, his food delivery operation team has grown to a team of nearly 40 people, operating more than 500 stores.
When it comes to food delivery operators, many people's first reaction is: "Food delivery also needs to be operated?" What is the operating method? Sun Huan gave an answer to this. Nowadays, consumers are spending more and more frequently on takeout, especially for some young people, ordering takeout has become a part of daily life. Many F&B brands, including some time-honored traditional stores, have opened up their takeaway business, and the proportion of takeaway revenue in the total sales of many F&B brands has gradually increased. However, takeaway is not a simple matter, many store managers do not have much experience in online operations, and the competition in the takeaway market is very fierce, so there is a great demand for professional takeaway operators in the market. Sun Huan said that a takeaway operator is a profession similar to a doctor, which is to inspect and find problems in the store, and then find a way to solve them.
"From a professional point of view, we will carry out online operation planning for catering companies that have settled on the takeaway platform, including menu design, price sorting, page design and marketing campaign planning, so as to increase the store's exposure, order volume and repurchase rate on the platform." According to Sun Huan, the main work of the takeaway operator includes the following parts: understanding the platform service rules, conducting order comparison and data analysis, conducting market research, and planning related activities and dishes. At present, Sun Huan has divided the labor of his team, and everyone is responsible for different work contents.
As a food delivery operator on an online platform, analyzing and using data is a basic skill. Sun Huan told reporters that he and his colleagues will compare the various data in the takeaway operation week-on-week and month-on-month, and the data of the week will generally be analyzed in detail, including users' consumption preferences, product structure sold and clicks, etc.; Monthly data analysis focuses more on the overall analysis, such as store exposure, sales performance, user evaluation comparison, etc. Based on data analysis and market research, they will make suggestions for improvement.
"There is an old restaurant in Chongqing that specializes in grilled fish and lake dishes, which has been open for 20 years, and originally only had dine-in, but then the boss wanted to do takeaway, so he contacted us." Sun Huan told reporters about a case he once received, "At that time, the dishes in their store were very large, and most of them were priced at about 88 yuan. This type of cuisine and price is more suitable for dine-in with social attributes, but not for takeaway needs. Because everyone orders takeout in their own way, what they pay attention to is the cost performance and the richness of patterns. So we redesigned the takeaway menu, all changed to small dishes, and the price was about 38 yuan a piece. As a result, the sales volume of takeaway in the store has reached more than 60,1 yuan a month, which is basically the same as the sales of dine-in in one month. ”
After nearly 10 years in the food delivery operation industry, Sun Huan has felt the tremendous development and changes in the food delivery industry driven by the digital trend. "In 2014, there were not so many big takeaway platforms as they are now, and we couldn't see the data of the operation, so we could only rely on ourselves to collect offline statistics. Now it's different, on the one hand, we have professional data software and other technical support, on the other hand, consumer needs are more diversified, takeaway categories are becoming more and more abundant, and all kinds of things that everyone needs can be conveniently delivered to their homes. ”
3. "Dual carbon" talents help green development
Yang Zhenqiang, 31, works for Shanxi Xiangrui Energy Co., Ltd. as a building energy conservation and emission reduction consultant. In 2022, as a new profession, building energy conservation and emission reduction consultants were included in the "Occupational Classification Dictionary of the People's Republic of China (2022 Edition)", and its professional definition is: consulting services who apply energy conservation and emission reduction technologies and are engaged in the evaluation, commissioning, transformation, operation and maintenance of buildings and their environment, ancillary equipment, etc.
The emergence of the profession of building energy conservation and emission reduction consultant is inseparable from the acceleration of green transformation in all walks of life in China under the "double carbon" goal. In the context of green development, energy conservation and emission reduction have become an urgent task for many industries. According to the statistics of relevant institutions, China's national building energy consumption, including building materials production, construction, operation and maintenance, etc., accounts for 46% of the total energy consumption of the whole society. Therefore, the CPC Central Committee and the State Council have put forward clear goals for building energy conservation and emission reduction, requiring "promoting the low-carbon transformation of urban and rural construction and management models" and "vigorously developing energy-saving and low-carbon buildings".
Zhang Yanlai, a professor at Xiamen University's School of Architecture and Civil Engineering, began to work on building energy conservation and emission reduction a few years ago, and in his view, the emergence of the profession of building energy conservation and emission reduction consultant reflects the new needs of economic and social development. The "dual carbon" goal of carbon peak and carbon neutrality is an inevitable requirement for achieving higher-quality and sustainable economic and social development, which is changing the energy and economic structure and promoting industrial transformation and upgrading. In the context of the country's vigorous promotion of the construction of a green, low-carbon and circular development economic system, the field of building energy efficiency is one of the main battlefields to achieve the "double carbon" goal. With the further deepening of China's "dual carbon" goal and the concept of "green development", this profession will usher in more and more broad development space.
In fact, in China, in addition to building energy conservation and emission reduction consultants, there are many emerging green professions, such as carbon emission managers, carbon sink measurement assessors, carbon management engineering and technical personnel and other carbon-related occupations.
In 2021, the national carbon emission trading market was launched, and many key emitting enterprises need professional personnel to trade and manage carbon emissions, that is, carbon emission managers.
Yang Guohui, head of the production technology department of Ningxia Electric Power Co., Ltd., a national energy group, is the company's business personnel responsible for carbon emission management. To be a good carbon emissions manager, you need not only professional knowledge, but also patience and meticulousness. Today, Yang Guohui is confronted with a variety of carbon emissions-related indicators and tables every day. The subordinate enterprises will report the relevant data to Yang Guohui through the system, and Yang Guohui will carefully check each item to ensure that every data is accurate and every ton of carbon emissions is "carefully calculated", because any slightest error will bring problems and cause losses to the enterprise.
Li Yongliang, deputy director of the Industrial Development Department of the China Petroleum and Chemical Industry Federation, said that the continuous promotion of the "dual carbon" work will have a profound impact on China's employment trend. With the gradual integration of various industries into the national carbon market, the importance of "dual carbon" talents, including carbon emission managers, will be further highlighted, and the employment increment of these occupations will also be larger. (China Discipline Inspection and Supervision Daily reporter Wang Yajing)