The California-based company held a series of events in the Chinese capital to celebrate its long presence in this crucial market.

In the Apple store in the trendy shopping district of Sanlitun, enthusiasts came to attend the screening of several short films entirely shot and edited with Apple products.

"I've been an Apple fan for a long time," Hu Jiarong, a 17-year-old high school student, said outside the store.

"You could even say I'm an absolute fan. My first iPhone was a 6s and now I'm on the 14 Pro."

Since establishing a foothold in China in 1993, the US giant has become a major supplier of smartphones, computers, tablets and consumer electronics to the country.

However, its sales were affected last year by the reduction of production in its factories, against the backdrop of a strict anti-Covid health policy that imposed many quarantines and closures.

U.S. export controls on high-tech components also threaten the company's supply chain.

But Apple and its products continue to enjoy an undeniable popularity in China.

In front of Sanlitun's shop, Vicky Zhang, a 22-year-old student, told AFP she had been using the brand's iPhones since middle school because "the comfort of use is very good".

Will the potential relocation of part of the production out of China affect its future purchases of Apple products?

"I don't think so. This is the current trend. And from my point of view, it doesn't take away from the respect I have for the brand," she says.

Celebration of Apple's 30th anniversary, August 18, 2023 in a store of the American giant in Beijing © Jade GAO / AFP

In March, Tim Cook, the CEO of Apple, visited Beijing. He said his company had a "symbiotic" relationship with China.

"For 30 years, we have been proud to serve the people" of this country, Cook said in a statement Friday.

"We will continue to play our part to improve the lives of Chinese customers, helping them reach their full potential and doing our best to make the world a better place."

© 2023 AFP