Xi'an, June 6 (Reporter Zhang Yichen) The "Go to Qinling Fun Qinling 20 Xi'an Qinling Eco-tourism Season" co-sponsored by Xi'an Municipal Bureau of Culture and Tourism and Xi'an Tourism Group opened on the 2023th at Tianqiao Lake International Campground in Xi'an Hubei District.
According to reports, in view of different seasons in summer and autumn and different scenery along the route, 2023 themed activities in six categories of "Fun Qinling" in the 39 Xi'an Qinling Ecotourism Season were released at the event. Focusing on the characteristics of cooling, research, entertainment, culture and other characteristics, they enrich cultural tourism formats and enrich product supply. The five-month event, which lasted from June to October, took the scenic spots along the Qinling Mountains as the core, driven by the deep integration of "ecology + cultural tourism", and launched 6 recommended Qinling micro-vacation routes around the three major markets of surrounding tours, study tours and parent-child tours, leading citizens and tourists to immerse themselves in the different customs of Qinling.
Xi'an is rich in tourism resources, with the Big Wild Goose Pagoda, Ming City Wall, Bell and Drum Tower, Terracotta Army and other scenic spots well-known at home and abroad, attracting a large number of tourists every year. In recent years, as the proportion of "micro-vacation" and "light tourism" in people's holiday travel has gradually increased, urban people have expressed their "pastoral complex" through a short trip.
It is understood that through 15 "forest forest Yinong" foothill scenic spot check-in points, 7 "wanton rural tour" rural integration check-in points, 8 "shuttle history" perception culture check-in points, 9 parent-child study tour check-in points, 11 leisure check-in points along the mountain... Expand the eco-tourism resources along the Qinling Mountains in Xi'an, activate the local tour, outing, micro-tourism and micro-vacation markets, create a slow life in the city close to the mountains and waters, enhance the sense of gain and happiness of tourists, actively cultivate the Qinling cultural eco-tourism resort circle, and create the characteristic cultural tourism IP of Xi'an Qinling.
Since 2023, Xi'an has continuously improved the level of cultural tourism services around the work goals of launching new products, expanding new business formats, creating new scenes, refining new cultural creativity, and implementing new consumption, focusing on history and culture, micro-vacations, local tours, ecological tours, night economy, etc., actively creating "high-value", "literary and artistic style" and "immersive" cultural tourism projects, and opening a new situation in the cultural tourism market with outstanding highlights of immersive experience, integration of multiple business formats, and digital empowerment of cultural tourism innovation and development.
According to the Xi'an Municipal Bureau of Culture and Tourism, the 2023 Qinling Ecotourism Season will deeply integrate eco-tourism resources along the Qinling Mountains in Xi'an, carry out a series of cultural tourism marketing activities, release a series of boutique tourism routes, launch a series of cultural tourism policies to benefit the people, cultivate and create new consumption scenarios, enrich and expand new tourism experiences, and continue to stimulate the vitality of cultural tourism consumption. (End)