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María José Imbernón spends almost all her free time in the Chinese shop closest to her home. She does it because she became an involuntary beauty Instagrammer and needs for her videos various utensils ranging from a colander to a pool churro through socks. Her profile, imberbeauty_ gives beauty tips but passed through the Murcian filter of María José. That is: with his jokes, his jokes and his reinterpretation of walking around the house. Her videos always start with a "look girls" to give way to a hilarious statement and demonstration of how to get pretty. Or not.

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Maria Jose is 43 and has three children. It was precisely one of them who pushed his mother to make a Tik Tok and an Instagram to share the grace that he already saw at home. "At first I went on Instagram to control a little to see what my children were doing but they never accepted me. I was on leave because I had surgery on my foot and I was very bored. My son then chased me to make a video and that's where I started. What I didn't think was that I was going to grow so much in followers and that people were going to like my stuff," María José explains to LOC.

For her relatives and neighbors, her success has come as no surprise. María José has 400,000 followers on Tik Tok and 155,000 on Instagram. "When I saw that I had so many followers I told my mother. She was happy and told me: 'If you ask me who would do this of all my children, I would say that the only one who can stand out is you.' My neighbors also tell me: 'But what are you surprised if you are the bug that bit the train. If in the street where there is more noise you are you.'"

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Despite her sudden success – she has not yet been with social networks for a year – the instagrammer recognizes that she cannot live on the videos she shares. "I don't know how influencers will do it but I've been working in a laundromat for over 15 years. Yes, it is true that some brand has contacted me to advertise but if I enter the world of advertising it has to be something that I use. "

María José is from El Palmar, Carlos Alcaraz's hometown. Although she is not yet as famous as him, the truth is that she has already had the first calls from televisions that have been interested in her appearing in one of her programs. At the moment, as she says, "her head does not go away and she thinks about things a lot."

The secret of its success, however, is spontaneity, closeness and above all, naturalness. "If before making a video I had to go through sheet metal and paint, with a new outfit ... I just don't. I have not had any problem going out in winter with the robe or with the clothes I had at home. When I started I did not aspire to anything and if now with this I can win something it would seem perfect to me; But since I never did it thinking about being an influencer...", she says.

Another of his strengths is to use the Murcian expressions that are his own, without forcing anything. "I talk like that. Look this morning I went to the hairdresser and he said to me: 'Do you always talk like that? And I told him: I speak like you who are also from Murcia. They have me as a humorist but I use the expressions of my day to day. For example when I say: 'Look at the mud that has been made in the face'. My son, who always listens to me still when I say muddy, laughs."

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The Murcian instagrammer acknowledges that she does not read the negative comments and that she is surprised by the positive messages she receives. "Many people write to me saying that I help them and that they laugh a lot with me. I didn't believe it, I said: How am I going to help someone with my nonsense and jokes?"

  • Instagram
  • Tik Tok
  • Murcia

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