Entrepreneurs are well aware that investing in products is not just about products, but taking care of ideas and people is one of the fastest growing investments. As Voltaire said, "Education develops talents, but does not create them," meaning that talents are born innately with man.

Just as there is football or singing talent, there is managerial and innovative talent. Entrepreneurs are looking for that human talent just as prospectors are looking for gold.

The only way for any entrepreneurial company to succeed is to look for talented and trained individuals to move the company forward. In a report published by Forbes, writer Yodi Dorner stressed that one of the top priorities of any company is to seek, attract and retain talent, and this is increasingly important in emerging technology companies.


Prediction, scarcity and excellence

Having any startup innovative talent helps predict future market trends, and owning these talents is a precious treasure for any company, with these employees of the company, the final results will be constantly rising, and statistics from the global human development company "Mackenzie" indicate that the presence of innovative talent reduces expenses by 12% to 24% at the end of the year, and gives the company a competitive advantage over its counterparts in the same field.

Continuous development

One of the key advantages of investing in talent in a vital sector such as technology companies is what is known as intellectual capital. As the job market grows and companies gain competitive advantages, companies struggle to bring in the best talent that can help take them to the next level. In this regard, investing in talent is an enormous asset to have.

To keep that talent in your company and ensure that it continues to work and lead the company to success, LinkedIn published a report written by John Spins, which stated that finding and hiring talent is a real challenge for startup founders, as access to talent is the most common challenge for founders. In a field study, 84% of founders indicated that access to managerial talent was a major obstacle for them.

A startup is not complete without the participation of the right employees, as the movement of initial hires greatly affects the degree of success of the company. Startups suffer from their inability to compete with large companies in the process of recruiting talent, specifically in terms of the ability to award large salaries.

The writer explained that founders must learn how to find and hire the ideal team, in order to ensure that their startups are pushed on the path to success, and the most important tips indicated by the report are the following:

Competitive Advantages

Competitive advantages are one of the most powerful tools for attracting talent to any startup, as it helps them attract and recruit the best talent. Among the most prominent advantages that startups can offer their employees are options to own shares or shares in the company, flexible work schedules, health insurance, unlimited vacation, maternity leave, and paid parental care, all of which are granted with contract for employees.


Safe and attractive work environment

Whether working requires coming to the office or working remotely, providing a safe work environment can significantly impact a startup's success in recruiting talent.

Providing the opportunity to work on innovative projects

When team members have the opportunity to work on innovative projects, they will be able to come up with creative ideas and implement them without having to worry about bureaucracy or red tape. This degree of freedom is able to provide an attractive work environment in startups, attracting young professionals looking for temptations that go beyond salary limits.

Provide opportunities for growth and development

One of the most important tools that a company can keep its employees is to give its employees the freedom to participate in workshops, mentoring programs, and internships that provide experience and guidance at the beginning of their career. When a startup shows a willingness to invest in these things, it will boost the team's sense of satisfaction with their jobs.