To join the social network to the blue bird, she leaves NBCUniversal, where she has just spent twelve years and where she was responsible for advertising.
Coming from a family of Italian origin, she spent her entire career in television, with a first stop of twenty years in the Time Warner group, which has since become Warner Bros Discovery.
"I fell in love with content at a very young age," she explained in a 2021 episode of the "Great Minds" podcast. "I really thought I was going to do TV production. (...) I wanted to create the new +Sesame Street+", a children's TV show that is very popular in the United States.
Student at Penn State University (Pennsylvania), she discovered the audiovisual economy and is passionate about the monetization of content, an interest that will structure her professional trajectory.
At NBCUniversal, a subsidiary of cable operator Comcast, she overhauled the advertising strategy to support the shift of video from traditional television to streaming.
Linda Yaccarino has unified all of the group's channels and channels into a single platform to facilitate and streamline advertisers' advertising spend.
It also focused on audience and advertising effectiveness measurements, to enable brands to more effectively assess the impact of their campaigns.
This executive comes to Twitter with a wealth of experience that combines the vision of advertisers with that of media and broadcasters.
A few weeks ago, she did not hesitate to give some advice to Elon Musk while interviewing him in front of an audience of advertisers, as part of the marketing conference "Possible", in Miami, mid-April.
Advertisers "need to feel that the opportunity exists for them to influence what you are building," she told the billionaire.
The goal, she suggested, is to "make Twitter a place where they'll be excited to spend more money (on advertising)," emphasizing "product development, security and content moderation," a topic that has worried advertisers since Elon Musk's takeover.
During the interview in Miami, his assertive personality, his sharp interventions and his vision obviously seduced the boss of Tesla.
Linda Yaccarino also brings to Elon Musk her vast networks, in advertising and media but also beyond. She is involved in the World Economic Forum in Davos and was, for a time, part of the presidential council on sports, exercise and nutrition, attached to the White House.
© 2023 AFP