Romain Rouillard 17:02 pm, April 10, 2023

Elon Musk, the whimsical boss of Twitter, has modified the sign present at the headquarters of the social network to reveal a grittying pun. Twitter has therefore become "Titter", thus approaching the colloquial translation of the word "breast", namely "tits". An idea that the billionaire had been thinking about for a long time.

Twitter's poor financial health does not seem to worry Elon Musk too much. While the social network has lost more than half of its acquisition value, by his own admission, the billionaire has seen fit to repaint the letter "W" on the sign of the headquarters of Twitter in San Francisco. The white paint hides the letter in question and the word "titter" is now displayed, as reported by BFMTV. And it is nothing more and nothing less than a play on words on breasts, the apparent term referring to the gritty translation of "breast" in English, namely "tits".

Musk changed the sign at San Francisco Twitter headquarters to read "Titter."

— Victoria Brownworth (@VABVOX) April 10, 2023

The whimsical boss of Twitter but also of Tesla and SpaceX had even thought of removing the letter W altogether, but had met with the refusal of the owner of the premises. Not enough to cool the humor of Elon Musk who found the parade with brushes. "Problem solved!", even tweeted the interested party this Sunday evening.

Elon Musk had already surveyed his followers on the subject

But what did Elon Musk want to do behind this gesture? No one knows for the moment, except a simple desire to make a simple joke. An initiative he was already thinking about even before acquiring the social network since the billionaire had surveyed his followers by asking them if Twitter should be renamed as such. Now at the helm of the company, the businessman has put his plan into action.

Our landlord at SF HQ says we're legally required to keep sign as Twitter & cannot remove "w", so we painted it background color. Problem solved!

— Harry Bōlz (@elonmusk) April 10, 2023

A joke that comes a few days after the appearance of a shiba on the home page of the social network, instead of the traditional blue bird. This little Japanese dog, which has inspired many hijacked images on the Internet, is also the symbol of the cryptocurrency Dogecoin, a virtual currency that Elon Musk is used to promoting.


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A few days earlier, the billionaire had also been talked about through Tesla. On its website, the American manufacturer offered a pack of three bottles of beer, "brewed for cyborgs" and sold at the high price of... 89 euros. If the value of Twitter tends to fall, it is difficult to say the same about the imagination of its boss.