BY UE STUDIO

Updated Wednesday, February 15, 2023-14:28

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From his position and from Mejor Conectados, Telefónica's content platform, he reveals how he has managed to keep the institution without being politicized and, in the current scenario, calls for more tolerance and extols the benefits of negotiation.

The second Marqués de Marañón (Madrid, 1942) believes that "the key to any negotiation is to respect the other party".

As a lawyer, businessman and also an academic, he has made dialogue and overcoming conflicts a way to achieve great goals.

For Marañón, every negotiation has its phases and he speaks of this process as something "contrary to an adventure, more like a rational and empathetic exercise."

Precisely, this empathy is the key when facing a difficult negotiation because "you cannot pretend to impose all your part in an agreement, that is not a negotiator but a conqueror".

And he adds: "I believe more in a peace agreement than in a surrender."

In these terms, Marañón highlights the collaboration between the parties not only to reach an agreement, but also to progress.

Along with the objective of the Better Connected campaign, the president of the Teatro Real assures that "if we connect we are capable of doing incredible things, but if we don't we are capable of doing practically nothing".

Polarization in society is a drag on democracy

Gregorio Marañón, businessman

reflection space

Gregorio Marañón is among the group of inspiring characters such as Ferran Adrià or Teresa Perales, among many others, in the space for reflection and learning that is the Telefónica platform, Mejor Conectados.

There we can find different videos and inspirational testimonials that promote the connection between people.

In addition, there are several sections such as 'Get Inspired', in which first-person testimonials from some of the brand's ambassadors will be displayed.

And also 'Learn', in which you can attend master classes from great figures such as Rafa Nadal or Perico Delgado in which they offer, in first person, advice and reflections that can serve as inspiration and learning.

Made by UE Studio

This text has been developed by UE Studio, a creative branded content and content marketing firm from Unidad Editorial, for TELEFÓNICA.

According to the criteria of The Trust Project

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