"The turns that life gives" the first filming that makes the leap to the metaverse

BY EU STUDIO

Updated Thursday, October 20, 2022-11:58

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Go beyond reality and allow the viewer to see a physical reality interspersed in a parallel and virtual world.

That is, work with the metaverse.

And it is becoming increasingly difficult to surprise the viewer;

however, the development of new technologies also in the cinematographic field has made it possible to create a new, witty and fun project.

has created, in collaboration with

and

"

comedy show

that has become the

to make the leap into the

.

After the premiere on

the virtual filming set can be visited and will allow access to exclusive content and games.

The insurance company enters the virtual world with this humorous branded content - "The turns that life gives" -, which brings together five generations of women from the world of cinema, television and social networks in its cast:

.

All of them, mounted on a Ferris wheel, recount their experiences in life without any pre-established script, where all kinds of feelings flourish: sad and happy moments, exciting and passive, incredible and unfortunate, unforgettable and inopportune moments... moments that give rise to all kinds of sensations to share with the viewer and that, to a certain extent, will serve as "therapy", both for the actors themselves and for those who want to enjoy this innovative project from the sofa at home.

Each of these interventions are shot with the

of the protagonists and with the

included as a novelty.

Like life itself

Life, death, friendship, family and many other concepts will be analyzed and shared by each of the protagonists, becoming confidants of the viewers, and letting loose all their feelings with a fun, extroverted tone and even satirical touches. and biting.

The metaverse has made what was science fiction a few years ago a reality: an alternative virtual world in which it is possible to interact with other users, create personalized avatars and design a custom environment.

"Exploring the metaverse, as well as the rest of the emerging technologies that may imply social change, is part of our way of understanding insurance and of the service we want to provide our clients," explains

, director general manager of

.

Likewise, as

, director of communication at

, explains, "laughing at oneself and accepting life and its changes with humor is the

of this program, which essentially seeks to remind us that, despite there being difficult times, the important thing is is to protect what makes us happy".

For this reason, to make '

a reality ,

has relied on a team of experts in creative technologies that has modeled and built a small neighborhood that has served as the setting for the filming of this series.

After the premiere, the film set will be available so that any user of the virtual reality platform based on the creation of worlds that users themselves create, AltspaceVR1, can visit and access exclusive content and games through virtual reality glasses.

Made by UE Studio

This text has been developed by UE Studio, a creative branded content and content marketing firm from Unidad Editorial, for CAIXABANK

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