Starbucks, an American coffee chain, announced on the 13th that it will start a new service that gives benefits to customers by utilizing a technology called "NFT" that proves that digital works are originals rather than duplicates. .
In the United States, the movement to use NFT for business in fields other than IT is beginning to spread.
This was announced by Starbucks in the US at an event for investors held on the 13th.
NFT is a technology that proves that digital works on the Internet are originals and not reproductions.
Starbucks has added functions to its online ordering app that allow users to learn about coffee and enjoy games, and if you complete this experience, you can get a digital stamp using NFT technology.
In addition, NFTs can be bought and sold as digital assets on the app, so depending on the number of NFT stamps collected, benefits such as tours of coffee production areas will be granted.
According to Grandview Research, an American research firm, the size of the NFT market is expected to reach $211.7 billion by 2030, or more than 30 trillion yen in Japanese yen.
Recently, not only major IT companies, but also McDonald's, the hamburger chain, and Walmart, the largest retailer in the United States, are reported to be entering NFT, and the movement to use NFT for business is beginning to spread.