Now that there is a lot of attention around rolls, the organization takes the opportunity to use the classic pastry to put their finger on all the food that is thrown away, often unnecessarily.
- We know that bread and dairy products are the goods we waste the most at home.
So semlan is really a high-risk pastry, says Helena Thelin, communications manager for Too Good To Go in Sweden.
Together with various partners, including the bakery industry, they have developed recipes for how to bake rolls on waste from other products.
It has also been ensured that rolls in some bakeries or cafés can be sold the next day at a lower price.
In the clip above, Helena Thelin gives three tips on how you can save your semla.