After being "named" by the country, Internet medical care accelerated into "spring"

After being "named" by the country, Internet medical care accelerated into "spring"

After the outbreak, the hospital became a high-risk area, and a large number of non-emergency clinics were closed. Patients with inconvenient medical treatment began to turn to online consultation. A few days ago, the State Council's joint prevention and control mechanism held a press conference, and Internet medical care was frequently "named."

According to statistics, during the epidemic period, Internet diagnosis and treatment of hospitals under the jurisdiction of the National Health and Health Commission increased 17 times compared with the same period last year. At the same time, the number of consultations for some third-party Internet service platforms has increased more than 20 times over the same period. Because of the catalysis of the epidemic, Internet medical treatment "flow blowout". With the blessing of national policies, the long-established Internet medical care seems to usher in the spring.

Interviews "explosive growth"

"Doctor, I have a slight cough. I wonder if I have pneumonia?"

"Don't worry, tell me more about your situation ..."

Instead of "face-to-face", seek medical advice across the screen. During the epidemic, Ali Health launched a free consultation service, and many doctors became "Taobao anchors" after taking off their white coats. Zhang Pei, a popular doctor at the Lushan People's Hospital in Jiangxi Province, attracted nearly 100,000 viewers for the first live broadcast. In just one hour, he answered more than 100 questions. In his words, a live broadcast is no less intense than a minor operation.

In Guiyang, Guizhou Province, known as the "Big Data Capital of China", there is a listed company called "Langma Information", which also uses the "Internet + Medical" technology to provide free remote consultation services for people across the country. More than 8,000 video interviews, more than 50,000 video and text consultations, and nearly 4 million page views ... this is a transcript submitted by "Langma Information" in one month.

During the epidemic, many Internet medical companies such as Ali Health, Good Doctor, Weiyi, Lilac Garden responded quickly. The "explosive growth" of air-conditioning consultations has undoubtedly greatly eased the pressure of offline clinics, and also avoided cross-infection, allowing Internet medical care to be reviewed once.

Opening up the Second Battlefield for Epidemic Resistance

During the epidemic, some traditional public hospitals actively embraced the Internet, integrated medical forces, and opened up the "second battlefield" of epidemic resistance with Internet medical treatment.

On February 10, the General Hospital of Tianjin Medical University launched "Internet Clinic", the first batch of 103 doctors online services, patients can consult online through text or video. On March 3rd, the "Internet Clinic" was upgraded to enable online payment, online real-time settlement of medical insurance, and home delivery of drugs. After more than one month of operation, the "Internet Clinic" of Tianjin Medical University General Hospital has served more than 6,000 patients.

"Cloud diagnosis and treatment" has broken the regional boundaries of high-quality medical power.

During the epidemic, the Internet Hospital of the People's Hospital of Ningxia Hui Autonomous Region actively coordinated and provided remote online help to Xiangyang, Hubei, through remote video. As the nation's first "Internet + Medical and Health" demonstration zone, Ningxia has now established a five-level telemedicine service system covering rural areas. In the fight against the epidemic, "cloud diagnosis and treatment" played a unique role, and 22 Internet hospitals in the region formed an alliance to conduct online consultations for more than 30,000 cases, benefiting about 400,000 people.

"The number of medical staff we support in Xiangyang is limited, but the two sides have established a liaison mechanism so that more experts can play a role through remote consultation." Said Li Ning, director of the Information Center of Ningxia People's Hospital.

Internet medical waiting for spring

The epidemic catalyzed the "flow blowout". Compared with the "cold winter" experienced by the catering, hotel, and tourism industries, the previously inactive Internet medical industry quietly seemed to usher in "spring". Especially during the epidemic, policies were successively introduced at the national level to promote the development of Internet healthcare.

"The entire Internet industry carried out large-scale consultations and free consultations during the epidemic, and conducted a good user education. The epidemic prompted the online consultation to complete the entire process from medicine to medicine, which is a deeper cultivation of user habits and more It is to further promote the development of the industry. "Said Liu Xinyue, co-founder and CEO of Xiaolu Medical Museum.

However, the shortcomings of Internet healthcare are also obvious.

An industry insider in the Ningxia health and health system revealed that the advantages of clinical examination during the diagnosis and treatment of physical hospitals are incomparable with the Internet diagnosis and treatment methods. While enjoying the convenience, many patients are more worried about its inaccurate diagnosis and irrational medication. In addition, the current medical insurance reimbursement has not been incorporated into the online medical system, and industry supervision and industry norms need to be improved.

"Technological progress, policy loosening, and corporate strategic choices have a greater impact than the epidemic." Liu Xinyue believes that, from an objective point of view, the epidemic is rarely an inflection point for the outbreak of the Internet medical industry.

In any case, after this "epidemic", Internet medical care is getting more and more attention, which is a good start.