Politics invites itself to the Super Bowl. Between two pubs for Bud light beer or Doritos crisps, Donald Trump and Mike Bloomberg broke their piggy bank to address America, while the NFL grand final between San Francisco and Kansas City should bring together more than 100 million viewers this Sunday. A duel at 10 million dollars for a spot of a minute, but also of ego, between two New York billionaires who hate each other.
Despite a late start, Michael Bloomberg is now in fourth position in the Democratic primary polls, behind Joe Biden, Bernie Sanders and Elizabeth Warren. If he overlooked the first elections, including that in Iowa, this Monday, he hopes to boost his candidacy in the face of a massive audience before the crucial stage of "Super Tuesday", March 3, during which fifteen states vote at the same time, notably California and Texas.
Bloomberg tackles gun lobby, Trump plays for prosperity
While the Americans do not really welcome the arrival of politics in the midst of this great popular entertainment, Bloomberg has chosen not to attack Donald Trump head-on: his spotlight highlights his action in front of the arms lobby , with the moving testimony of a mother who lost her son in a shooting.
The American president has chosen two 30-second pubs. He plays the card of patriotism and optimism, in particular with the spot "Stronger, safer, more prosperous" (stronger, safer, more prosperous). He praises his economic record, with unemployment which remains at its lowest for 50 years, and Wall Street which goes from record to record.
The economy remains indeed Donald Trump's best weapon for November 3: historically, when the numbers are good in the months preceding an election, an outgoing president has almost always been re-elected. But any slowdown in the first six months could change the situation, especially for a president who remains historically unpopular, with 45% of favorable opinions.
Trump vs Bloomberg
Since November, the democratic candidate floods television with his spots "I am Michael Bloomberg, and I approve this message", especially in the states where the presidential will be played (Pennsylvania, Ohio, Florida, Michigan, Wisconsin). He has already spent more than $ 200 million: more than all the other Democrats put together (Sanders and Buttigieg are around 10 million, Biden and Warren less than 5). The former mayor of New York spends without counting because he has the means. Eighth richest person in the world, according to the Forbes ranking, he is at the head of a fortune estimated at 60 billion dollars. That's about 20 times more than Trump, according to Forbes.
Donald Trump, on the other hand, regularly attacks him on Twitter and nicknamed him "Little Mike" (Bloomberg barely exceeds 1.70m). "It is because I have found a sensitive point, it attacks me because it feels threatened. I know how to beat him, "Bloomberg assured Jimmy Fallon.
We will already have to succeed in winning the Democratic primary, and the mission promises to be almost impossible. Bloomberg's only chance is that the favorites Biden and Sanders share the delegates without arriving at the majority, which would give rise to a crazy convention, in Milwaukee, in mid-July.
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