His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, and His Highness Sheikh Mohammed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the Armed Forces, yesterday called on the public to participate in the national project aimed at conveying a story The UAE to the world, by participating in the local and international voting, to choose the visual media identity of the Emirates, which represents the values ​​and vision of the Emirates, and carries it to the world in a distinctive, visible media identity. Their Highness emphasized that "the UAE is on the verge of a new stage, and we want our communication with the world to take a new shape, and the slogan chosen is a symbol of a country that is working for it to be the best country in the world with 100 years of its establishment."

Participants from the UAE and around the world can, and as of yesterday, contribute to voting via the website: www.nationbrand.ae to choose a visual media identity for the Emirates, from among the three slogans designed by 49 creative and creative people from the country and its seven emirates, from various disciplines Creative, in implementation of the national project launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, and His Highness Sheikh Mohammed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the Armed Forces, in order to design a visible media identity, It is a symbol of either country Data, represented in various parts of the world, and consolidate its position in various fields in the international arena.

His Highness Sheikh Mohammed bin Rashid Al Maktoum said: “Everyone is part of the UAE’s success story .. and we want everyone to participate in choosing the best v design that represents our story.” His Highness added: “The UAE is on the verge of a new stage, and we want our communication with the world to take a new shape.” . His Highness also added, “The media identity of the Emirates is a national project that introduces the world to the inspiring story of the UAE.”

His Highness called on the participants from the state and the world to choose the logo of the visual media identity, where His Highness said: “We want to participate from inside and outside the Emirates to express the openness and comprehensiveness of the Emirates, and the participation of everyone in shaping its success.” His Highness concluded: “The project of the media identity of the State of the Emirates aims to express On our identity, distinction and uniqueness.

For his part, His Highness Sheikh Mohammed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the Armed Forces, said: “The UAE’s experience has inspired and continues to inspire millions around the world. Therefore, it was important for the whole world to participate in choosing the slogan that expresses its visible media identity. ».

His Highness added that "the UAE, with its civilized and humanistic path, has become a model in the will, action, and leadership, and in achieving national and global gains ... This model represents a requirement for all peoples seeking good, development, tolerance, coexistence and peace."

His Highness stressed that what gives the voting process a special significance is that it coincides with a new qualitative stage in the Emirati development process, which is the announcement of 2020 years to prepare for the 50 in the Emirates, and therefore the slogan that is chosen will be a symbol of a country operating in the coming years, in order to be better Countries of the world over 100 years of its establishment.

His Highness called on everyone, inside and outside the UAE, to interact and participate in the voting process, expressing his thanks for the great effort made by the 49 creative people of the Emirates, in arriving at the three options presented for the visual media identity and the creative ideas they presented.

Participants from different parts of the world can vote from yesterday to choose one of the three slogans of the visual media identity for the Emirates, which was designed by the "49 inspirational" who were chosen from all the emirates of the country. The voting process includes choosing from the emblems of the UAE in Arabic script, the palm tree, or the seven lines.

The slogan "Emirates in Arabic script" embodies the name of the Emirates, which has a special impact in the hearts of its citizens and residents on its land, and its visitors who come to it from all over the world, this name with remarkable presence in the Arab and international parts, is part of building its visual image in the world, with what it represents of civilizational ingredients And a value system that reflects its unique identity. This design embodies the aesthetics of Arabic calligraphy, which reflects originality, tradition, dream and hope. The font used in the design of the "Emirates with Arabic script" is an innovative streamline that expresses communication, cohesion and unity.

The calligraphy was inspired by the continuous line of the patch, which is characterized by the connection of its letters, so that it was developed to be very tilted, while the space at the bottom of the letters is used as a link between the letters, in a movement that inspires nature and undulating the dunes and waves. The design of the wavy letters symbolizes the flowing movement of the sea waves, and the sand dunes formations that adorn the golden Emirates desert, as if the sea and the desert embraced a harmonious formation that represents the geographic identity of the Emirates. This design, in its smooth flow, smoothness, and flowing letters, is a symbol of the giving, coherent and coherent Emirates people, and it is a symbol of the continuous human and developmental movement in the Emirates, as a country that does not stop building and upgrading, and obstacles do not stand in its way, and its dictionary does not know the word impossible.

As for the emblem of the palm tree and its extended palm frond, which is part of the history of the Emirates and the kind identity of its land which gives without limits. The palm tree has always been associated with the environment and nature of the Emirates, and it is a tree that has a special place in the heart of Sheikh Zayed, and it is the most tree planted by the founding leader, so he planted the planting and watered it with his hand. Palms are the symbol of peace in all religions and beliefs, and the palms of the Emirates are the symbol of peace, safety, generosity and endless giving. The palm tree in this logo was designed in a remarkable way by adopting the sandy color, the color of the earth and the desert, within a design that reflects the environment and heritage of the Emirates. The name "Emirates" is written in Arabic and English in black under the palm tree. Since the dawn of history and the palm tree, the human being remained in the Emirates, withstood the wind and the thirst and thirst, and its height remained high, extended, as the determination of the Emirati leadership and its people, its branches embrace the sky as the aspiration of the sons and daughters of the Emirates, and its palm shades the land and its people.

Just as peoples like Japan, New Zealand and Canada chose their original planting as a slogan, the ringworm is a symbol of the Emirati identity, as it summarizes all the meanings of giving, pride, renewal and aspiration for the highest.

As for the slogan "the seven lines", it is seven lines that draw the map of the Emirates, closer to tall pillars and firm foundations fixed in its land, in a sign that indicates the height of vigor, the rise of the dream and the acceleration of development. Seven pillars form the pillars of the united home, in appreciation of the seven leaders who united the dreams of the people under the banner of one flag of a united state, their mouths together we can build .. together we can dream .. together we can be a state that the nations boast of. These vibrant pillars of national colors embody the aspirations and aspirations of the UAE, leadership and people, to the future within an unending development movement, whose title is progress, excellence, creativity, innovation, leadership and ambition that has no ceiling. The pillars are highlighted in the emblem in the colors of the Emirates flag, black, green and red, while white forms the common heart that binds the bonds of these supports. The pillars of different sizes and colors also refer to people who represent the various spectra of society with their diverse backgrounds and cultures, which enrich the fabric of Emirati life and enhance its attractive environment as a center of innovation, creativity and business.

During the recent period, a group of Emirati writers, artists, poets and designers worked in a group of 49 creative and creative people, to participate in designing options for the visual media identity logo, which presents its inspiring success story. The three slogans designed by the "49 Inspirers" focused on including the visual media identity, seven core values ​​of the identity of the UAE, namely giving, openness, innovation, tolerance, credibility, modesty, and forward-looking.

Deputy Head of State:

• “Everyone is part of the Emirates success story .. We want everyone to participate in choosing the best design that represents our story.”

• “We want participation from inside and outside the country to express the UAE’s openness and inclusiveness, and the participation of all in shaping its success.”

Abu Dhabi Crown Prince:

• “The UAE experience has inspired and continues to inspire millions around the world, and it is important that the whole world participate in choosing its logo.”

• “The Emirates is a model of will and action, and it is a requirement for peoples seeking good, development, tolerance, coexistence and peace.”

A tree for every sound

For every international or local participation in voting for the design of the visual identity of the Emirates, a tree seedlings will be planted in a region of the world, so that goodness can be cultivated through millions of trees in the world, in order to consolidate the system of human values ​​adopted by the Emirates, and to generalize the culture of giving and improving the quality of life And the environment of man wherever he is.

Identity values

The visual media identity of the UAE offers its inspiring story to the world, as a global idea that crosses borders and challenges, and a qualitative model for the human ability to creativity and excellence, and to transform challenges into opportunities, which reflects the values ​​of the UAE, and establishes its human position among the countries and peoples of the world, and enhances its international presence as a model of leadership and tolerance Giving, looking ahead and making the future, a beacon of positive concepts, hope and action, and the principle of the impossible, as it embodies its national and Arab affiliation, and its openness to the world.

The goals of the Emirates media identity

The design of a media identity for the UAE aims to convey the inspiring story of the Emirates to the world as a success story and a continuous building process, despite challenges and obstacles, through a visual slogan that can be transmitted between peoples and institutions in a popular way. The design of this identity also aims to emphasize the Emirati national identity, which is an extension of the Gulf and Arab identity, and which forms part of the global identity, with its common denominators, and in a manner that does not contradict its unique characteristics, in addition to celebrating the distinguished Emirati experience based on learning and growth. And continuous development and upgrading, and presenting this experience to the world to learn from, and benefit from its data.

Likewise, identity design aims to shed light on the culture of the "impossible" adopted by the Emirates as an integrated work system, and its endeavor to achieve the utmost levels of societal well-being, and to reach the highest levels of productivity and creativity; and highlight the political, economic, historical, geographical, human, cultural and value elements that form the basis for building the Emirati experience And making her distinguished media identity.

• Voting started on the website of the visual media identity.

• Presenting the story of the inspiring country to the world through 3 innovative options, designed by 49 Emirati creators.