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Weakened by the scandal Carlos Ghosn, the Japanese car group, partner of the alliance with the French Renault reveals disappointing figures for the first quarter.
With Nissan losing ground , production is down , said Hiroto Saikawa, Nissan General Manager and Carlos Ghosn's scorer. Declining sales and rising costs are prompting management to cut 12,500 jobs worldwide by 2023.
Like any automotive group in the world, Nissan is not immune to the general downward trend in the sector: the high cost of raw materials, the tightening of environmental regulation in Europe and the decline in key markets in China and America. But the Japanese builder also pays strategic mistakes.
Towards a new strategy
For Bernard Jullien, Senior Lecturer at the University of Bordeaux: "It is primarily the case of the American market, on which they had tried to maintain volumes by selling off their vehicles. This has led them, in recent months, to abandon this strategy of volume to move towards a profitability strategy .
The scandal Carlos Ghosn and the ensuing crisis of confidence with Renault also weigh on Nissan's image and cast doubt on the future.
The Japanese press speculates on the succession of Hiroto Saikawa, imagine a certain Yasuhiro Yamauchi as a consensual figure to take over and restore confidence.
The successor of Hiroto Saikawa
" Given the results announced today and the role played by Saikawa in the Renault-Nissan crisis, it seems rather unavoidable today that Saikawa jumps, " says Bernard Julien.
According to him, it is necessary to ensure that the new leader is a militant of the alliance rather than a person who is hostile to it, as it exists in the executive committee.
But any procedure for appointing a new CEO will take time. Time will also be needed to straighten Nissan, warned Hiroto Saikawa.