“MTS will change the slogan, visual style and positioning concept. The updated logo and slogan reflect the company's strategy for the transformation and development of new digital products, ”the text specifies.
Rebranding done, now you need to understand what to do with tattoos: https://t.co/skap5pPgnfpic.twitter.com/8UFX7mbBcz
- MTS Russia (@ru_mts) June 24, 2019As MTS Vice-President for Marketing Vyacheslav Nikolaev pointed out, “the desire to be better is peculiar not only to people, but also to brands”.
He called the change of logo and slogan a legitimate process on the path of business development.
It is noted that the new slogan of MTS is as follows: "Be better every day."
In the visual style, the red element “growing out of the typography of the new MTS logo” became the central element.
Earlier, the Council of the International Association of Athletics Federations (IAAF) decided to rebrand the organization.