New York (AFP)
We take the same and we start again: as in 1985, the pop legend Madonna and "The Boss" Bruce Springsteen dominate the ranking of album sales in the United States.
Madonna's "Madame X" is number 1 in the weekly album sales rankings, her ninth album landing in pole position on the Billboard 200 chart. The full ranking is expected Tuesday.
Bruce Springsteen's "Western Stars" did not win the moon this week, but this new album from the New Jersey rocker climbs on the second step of the podium.
As an air of déjà-vu: in 1985, the two stars already reigned on this ranking. In January, Bruce Springsteen's album "Born in the USA" held up the "Queen of Pop" opus "Like a Virgin" for two weeks, before the roles were reversed. next two weeks.
Critically acclaimed, Madonna's 14th album, mixing pop, reggaeton and hip-hop, with unmistakable political messages, has nevertheless risen to the forefront of sales thanks, in part, to a bundling strategy.
This method of marketing is gaining popularity in the music industry, proposing, to propel sales, to offer an album in exchange for the purchase of concert tickets or derivative products. His followers include Taylor Swift and Katy Perry.
If the 60-year-old "Queen of Pop" has a head start in her homeland with "Mrs. X", Bruce Springsteen, 69, and her "Western Stars" are ahead in Australia and the UK -United.
The debut of the two music veterans' albums is likely to come to a head: industry experts are betting on Lil Nas X.
The young rapper from Atlanta, powered superstar overnight with his hit "Old Town Road", has just released his first EP, "7", including the famous "flow" of rapper Cardi B on the song "Rodeo ".
? 2019 AFP