UAE Vice President, Prime Minister and Ruler of Dubai His Highness Sheikh Mohammed bin Rashid Al Maktoum witnessed the launch of the brand new Dubai International Airport at a ceremony held today in the Dubai Design District.
During the ceremony, Dubai Airport plans to enhance passenger experience through its airports, transforming from an airport operator to a primarily passenger-focused organization and demonstrating its commitment to making Dubai the busiest airport in the world in terms of international passenger numbers, the world's best airport ever .
According to Dubai Airports, the new brand reflects Dubai's unique values of unparalleled hospitality, undeniable determination, openness to innovative ideas and a host of unique and exceptional experiences.
The new brand will transform Dubai International Airport into an immersive virtual experience featuring Dubai's most famous landmarks at the airport, accompanied by a host of musical, artistic and cultural performances, and even fashion shows, which embody the local culture and celebrate the diversity of Dubai. The airport will have a variety of destinations and outlets with retail, international food and beverage outlets to meet the needs of various travelers.
HH Sheikh Ahmed bin Saeed Al Maktoum, Chairman of Dubai Civil Aviation Authority, Chairman of Dubai Airports, Chairman and CEO of Emirates Airline and Group, said: "Dubai continues its efforts to lead the aviation sector worldwide with unlimited ambition and focus on innovation and investment in vital areas. Said that aviation, tourism and travel are among the main pillars of Dubai's growth and success.
HH Sheikh Ahmed Bin Saeed expressed his confidence that this investment will provide great results in terms of encouraging frequent visits and motivating the movement of passengers through Dubai, noting the important historic achievement achieved recently by receiving the number one billion in Dubai, For the most advanced and innovative airports over the coming years.
Paul Griffith, CEO of Dubai Airports, said: "The new brand will be our way of communicating with the world by making it easier to travel to more than 240 destinations around the world, and provide an immersive experience for travelers to experience different cultures, music, food and arts. Dubai International Airport, the Emirate of Dubai and the UAE, which will be represented by our new brand with a strong vision for the future. "