The construction of a convenient living circle for the people in a quarter of an hour has been accelerated

Spring is just right, at 7 o'clock in the morning, the Hongmiao Beili community in Chaoyang District, Beijing, gradually swells with lively people. Ms. Cai, wearing a gray hat and purple coat, began her morning activities: a two-minute walk downstairs, she first went to the equipment exercise area in the community to do exercise; After exercising, I walked to the convenience supermarket next to it to buy dishes; Then she left the neighborhood and walked five minutes to the market across the street. After some careful selection, Ms. Cai carried a bag of vegetables and a bag of noodles and walked home leisurely, "You don't need to go far, everything that needs to be done is done!" ”

On July 2021, 7, the General Office of the Ministry of Commerce and other 20 departments issued a notice to release the "Guidelines for the Construction of Urban Quarter-Hour Convenient Living Circles", which clearly pointed out that the urban quarter-hour convenient living circle is a community business district formed by multi-format agglomeration with community residents as the service object, within a service radius of about 11 minutes on foot, aiming at meeting the basic consumption and quality consumption of residents' daily life. Sports, shopping, leisure, dining, movies, doctors... A variety of service function circles are gathered within a quarter of an hour's walk, which greatly improves the convenience of residents' lives.

Recently, the Ministry of Commerce said that it will combine the previous pilot experience to carry out a three-year action to build a quarter-hour convenient living circle nationwide, and strive to transform the residents' "demand list" into a quarter-hour convenient living circle "satisfaction list". As this practice progresses, more residents will enjoy a more convenient and livable urban life.

Integrate layouts

Basic needs are met in the "circle"

Speaking of the "quarter-hour convenient living circle" in front of his home, Mr. Zhao, who also lives in the Hongmiao Beili community in Chaoyang District, is very satisfied: "There is a vegetable market across the street, and there is a morning market in the morning, and the fruits and vegetables are very fresh. On the way back from grocery shopping, I passed a small shop near the community, and I could also bring some snacks to the children at home. ”

A quarter of an hour convenient living circle, "circle" the needs of residents in shopping, services, medical care, catering, education, culture and other aspects. In recent years, the Ministry of Commerce has actively promoted the construction of convenient living circles, and together with relevant departments, has successively issued guiding opinions and construction guidelines, and identified two batches of 80 pilot areas nationwide to guide and promote the accelerated implementation of pilot work. Up to now, a total of 80,1402 convenient living circles have been built in 28 pilot areas across the country, involving 2766,3200 commercial outlets, covering <>,<> residential communities and serving more than <> million residents.

Shangliu Jiayuan Community in Licang District, Qingdao City, Shandong Province is the first batch of pilot communities in Qingdao City's quarter-hour convenient living circle. In order to meet the needs of the people for a better life, Shangliu Jiayuan Community has carried out a new integrated layout of resident services and commercial formats, and created a quarter-hour convenient living circle covering the canteen for the elderly, the university for the elderly, the convenience service society, the community health service center, the community cultural activity center, etc.

What can I do to get out of the house and walk for 15 minutes?

Today, residents of the Shangliu Jiayuan community can walk 5 minutes to convenience stores, community supermarkets, pharmacies, and laundromats; Within 8 minutes, there are wet markets, bank branches, and bookstores to meet the needs of convenient shopping, breakfast and other services; Within 15 minutes, it is possible to walk to large and medium-sized supermarkets, coffee shops, gyms, etc., to meet the shopping needs of side foods, vegetables and fruits, daily necessities and comprehensive services such as leisure and fitness.

With the deepening of urbanization and the gradual transformation of residents' lifestyles, the needs of community residents for life convenience and service integration are becoming more and more urgent. Kang Baolan, director of the Party Committee Office of Shangliu Jiayuan Community, said that in addition to allowing residents to purchase all kinds of daily services and daily necessities in one stop, the community also focuses on the problem of "one old and one small". For example, the childcare center provides free primary school student care services to community residents, solving the problems of after-school care and winter and summer vacation care for children of dual-income families. The doctors and nurses of the community health service station can not only be on call and go to the door, but also can timely link the medical resources of major well-known hospitals, and the health and life safety are guarded at the doorstep..."The young have custody, the elderly have health care, our goal is that residents do not leave their homes for small things and do not leave the community for major things, so that various convenient services can be extended to their homes, and constantly improve the precision and refinement of community service governance." Campaulan said.

"The community is the main space for the people to live and live, and the level of community public services greatly affects the realization of a better life for the people." Professor Rong Zhi of the School of Politics and Public Administration of Wuhan University said in an interview with this newspaper that building a quarter-hour convenient living circle can not only significantly improve the convenience of various services, but also promote the precision and equalization of social services and public services, and promote the realization of high-quality life.

"Minor fixes"

Add a touch to the city

At noon on March 3, at the Eighth Street Market on Beiyi Road, Urumqi High-tech Industrial Development Zone, Xinjiang Uygur Autonomous Region, Hu Wanjun came to visit Xiaosu's shoe art lock shop again. "The little grandson was in the first grade, often broke the zipper of the schoolbag, but fortunately Xiao Su could repair the zipper, and it was repaired for three or five yuan. It is convenient to have a shop near your home that repairs zippers and distributes keys. Hu Wanjun said.

The 39-year-old Su Minqiang repairs zippers, distributes keys, repairs locks and unlocks and takes care of leather goods, and has more than ten years of experience in opening a store. "In the first two years, when the market was renovated and expanded, I couldn't find a suitable new store, so I temporarily changed my business to sell fruits and vegetables, and during that time, customers always called me to ask where I had moved. For so many years, the neighbors believed in me. Su Minqiang said that after the renovation and reopening of the Eighth Street Market, he returned to open a store, and old customers came to him to familiarize themselves with the road, and they all lamented that their daily life could not lack his small shop.

In food, clothing, housing and transportation, there is a big demand; In the needle and thread brain, there are also small expectations of residents. Seemingly inconspicuous small crafts such as daily shoe repair and key distribution are actually indispensable in life. When deploying the creation of a quarter-hour convenient living circle, the Ministry of Commerce specifically proposed that "minor repairs" such as shoe repair and key distribution should be returned to the people's lives in an orderly manner, so that age-appropriate services, leisure and entertainment facilities would be more abundant, and residents' living and consumption would be more convenient.

In the Shangliu Jiayuan Community Convenience Service Center in Licang District, Qingdao City, Shandong Province, services such as mending clothes, changing trouser legs, printing and copying, sharpening scissors and kitchen knives, changing faucets, unlocking and changing locks, booking tickets, and finding housekeeping are all available, and only the most basic material fees are charged; In the Jinying convenience supermarket on Xisi North Street, Xicheng District, Beijing, shoe repair stalls and clock repair stalls are quite popular, next to hardware and small household appliance maintenance that provide door-to-door service, a small shop that can assemble furniture has been introduced on the first floor of the supermarket, and a new barber shop has recently opened, where all kinds of craftsman services are available; At the convenience service booth in Beishan Street, West Lake District, Hangzhou City, Zhejiang Province, tailors mended the clothes of community residents, and Hangzhou City returned convenience shops to the streets through rent reduction, point priority, policy support, etc... All kinds of "minor repairs" of convenience stalls have become the "lubricant" of life, building a familiar and cordial convenient living circle for residents.

"The construction of a convenient living circle requires not only quality services, but also grounded life services." Elken Bawudong, a first-level researcher at the Circulation Industry Development Division of the Department of Commerce of the Xinjiang Uygur Autonomous Region, said that with the advancement of urban development and the transformation of old residential areas, small repair stalls should be gradually returned, which is part of the pyrotechnics, which increases the income of craftsmen, brings convenience to people's lives, and also adds the human touch of the city.

Smart upgrades

Towards digital governance

"On the cable TV of each of our households, there is a community channel, and the work summary carried out by the community every six months, and the various collective activities held by the community, etc., will be accurately transmitted to the TV of every household through the smart channel." Kangbaolan introduced that the Shangliu Jiayuan community has deepened the construction of smart community and developed multiple functional sectors such as facial recognition non-inductive traffic, intelligent garbage classification, and high-altitude parabolic monitoring. In addition, the community installs residential smart sensing equipment for the elderly living alone, if water, electricity and gas have not been used for 12 consecutive hours, the smart center will receive a real-time alarm, if the system call does not get the elderly to respond, the community staff will come to the door to check the situation as soon as possible to ensure the safety of the elderly.

Similarly, in the creation of a quarter-hour convenient living circle, many communities are exploring intelligent and digital management, with the help of 5G, big data, Internet of Things and other new generation information technologies, extending various convenient services to buildings and homes.

In Shanghai, in order to comply with the digital transformation of community commerce, Putuo District has built and upgraded the "Yigou Putuo - A Quarter-Hour Convenient Living Circle Digital Platform" in the Putuo flagship store system of "Sui Bid", displaying and introducing the commercial resources of the district, such as large-scale commercial bodies, supermarkets, vegetable markets, specialty stores, etc., and adding relevant interactive links.

In Tianjin, a quarter-hour convenient living circle is equipped with a "digital brain". On the newly released "Dynamic Map of Tianjin's Life Service Industry Outlets", data such as community life index, business format distribution and layout, daily consumption distribution and community hot search list are displayed in real time. Online services such as the "Health e-Station", "Yinfa Intelligent Service Platform" and various convenient life mini programs of the community service center provide convenience for residents in the "cloud". When people feel unwell, they can simply tap the screen of the smart device equipped at home to achieve remote consultation.

In Suzhou City, Jiangsu Province, within a quarter of an hour of convenient living in the Changlou of Beihejing Street, Xiangcheng District, the new city set has been upgraded to a farmer's market with full coverage of digital RMB payment and settlement. Intelligent services such as smart electronic scales, consumption receipt traceability codes, and digital RMB payments have effectively improved the convenience of community residents' consumption.

Through digital means, the quarter-hour convenient living circle not only brings real convenience to residents' daily life, but also improves the efficiency of affairs handling. Xinglong Community, Huli District, Xiamen City, Fujian Province, has built a "Huanxiyi Station" convenience service station, bringing together 12 high-frequency matters in Xiamen City from 197 departments such as public security, social security, medical insurance, provident fund, customs, and notarization, and introducing "brushing faces to do things" to meet the needs of residents "doing things at the doorstep and not having to run for a trip".

The "Opinions of the Ministry of Commerce and Other 12 Departments on Promoting the Construction of a Quarter-Hour Convenient Living Circle in Cities" proposes that all localities should make full use of new technologies to promote business format and model innovation, integrate online and offline, meet immediate consumption, and stimulate potential consumption. In the view of He Changquan, deputy chief planner of Sichuan Architectural Design and Research Institute, the construction of a quarter-hour convenient living circle is a measure to promote urban renewal with innovative thinking, and it is necessary to deeply understand the new needs of industrial upgrading and urban governance, further clarify the segmented needs of various consumers, expand the application scenarios of convenient living circles, and build a smart service platform for convenient living circles.

Adapt to local conditions

Better benefit people's lives

The Ministry of Commerce recently said that on the basis of the previous pilot, the next step will be to carry out a three-year action plan with relevant departments to comprehensively promote the construction of a convenient living circle and better benefit the people's lives. In fact, since 2022, many places across the country have introduced relevant plans around creating a quarter-hour convenient living circle.

The Beijing Municipal Bureau of Commerce issued the "Several Measures to Accelerate the Construction of a Quarter-Hour Convenient Living Circle and Promote the Transformation and Upgrading of the Life Service Industry", requiring that by 2025, the city will achieve full coverage of the quarter-hour convenient living circle, land more than 2000,5 first stores of domestic and foreign life service brands, cultivate more than <>,<> digital stores in the life service industry, and form a diversified, diversified life service system covering urban and rural areas.

This year, Beijing will pilot the construction of 80 quarter-hour convenient living circles. At the recently launched 2023 Beijing consumption season "One Quarter of an Hour Quality Life Festival", Beijing will focus on hairdressing and beauty, housekeeping maintenance, community freshness, washing care, clothing and accessories, etc., to create a quarter-hour convenient living circle with rich business formats, wisdom and convenience, and harmonious business and residence.

The Special Plan for the Layout of Commercial Space in Shanghai (2022-2035) also requires full coverage of the 15-minute convenient living circle, and divides it into two levels: "community-level commercial center" and "neighborhood commercial facilities" to meet and facilitate the diversified consumption needs of urban residents. The policy encourages the integration and symbiosis of community commerce and residents' interactions, cultural experiences, community services, etc., including breakfast points, vegetable markets, pharmacies, bookstores, maintenance, beauty salons, resource recycling, community pension, child care, pet services, sports and fitness, community canteens and other outlets.

The "Implementation Plan for the Construction of a Quarter-Hour Convenient Living Circle Pilot City in Xi'an" issued by Xi'an City, Shaanxi Province proposes that in accordance with the requirements of "construction, evaluation, piloting and promotion", no less than 2025 high-quality quarter-hour convenient living circles will be created by the end of 150, and the demonstration will drive the overall improvement of the convenience, standardization, intelligence and quality of the city's quarter-hour convenient living circle, and play a greater role in serving basic people's livelihood, promoting consumption upgrading, and smoothing the microcirculation of the urban economy.

A quarter of an hour convenient living circle spread like ripples, connecting the happy life of residents. The Ministry of Commerce said that it will propose solutions to the problem, in line with the principle of "what is missing, what is made up", according to the city, according to the circle, to take the needs and expectations of residents, urgent difficulties and worries as the starting point and foothold of the work, and strive to let cities with conditions take action by 2025, and truly build a quarter-hour convenient living circle into a "happy circle" for community residents.

Regarding the promotion of the construction of a quarter-hour convenient living circle, Professor Rong Zhi suggested that we should not only give play to the leading and leading role of government planning, but also fully mobilize the enthusiasm of the market and social subjects to form a pattern of joint construction, co-governance and sharing. "We must adhere to the purpose of taking the people as the center and facilitating the people, not one-size-fits-all. Carry out various forms of the creation of a quarter-hour convenient living circle, do our best, do what we can, step by step. Rong Zhi said.