, Hangzhou, January 26 (Wang Yifei) During the Spring Festival holiday, looking for the "flavor of the year" has become a common "direction" for people.

In Hangzhou, Zhejiang, temporarily stepping out of the busy rhythm and "colliding with historical memory and traditional culture" has become the "new year flavor" in the eyes of many people.

  This year, Hangzhou has organized a variety of cultural activities, which have become a popular choice for citizens and tourists.

  The fifth day of the Lunar New Year on the 26th is the day to "welcome the God of Wealth".

At 10:18, in the historical district of Qinghefang, Hangzhou, the "New Year's Rabbit Arrival · Dafa Youli City" parade officially started. The "fairies" from all walks of life set out from the local Huaguang intersection, marching forward and sounding gongs to clear the way, sending "blessings" and "luck of wealth" to merchants, citizens and tourists along the way, praying for a prosperous business and a wealth of wealth for everyone in the new year.

Liangzhu Museum launched the activity of "Sending You Knowledge Points and Celebrating a Cultural Year".

Photo courtesy of the Good Management Committee

  From the first day of the Lunar New Year to the fifth day of the Lunar New Year, various New Year’s activities such as parade in the old streets, New Year’s greetings and blessings, wealth and treasures, and performing arts interactions in this block continue, attracting tourists from all over the world and Hangzhou people old and new.

  Mr. Chen's family is from Hangzhou.

He said: "This year, the annual customary activities of the Wushan Temple Fair have resumed. It has been very lively since the first day of the Lunar New Year. The former Hefang Street has returned. There is a long-lost familiarity. .”

  Mian, a citizen of Hangzhou, took his children to watch folk performances, visited the Spring Festival market, and saw the "God of Wealth" attracting wealth and gifting treasures to merchants along the street. He said that the trip was worthwhile.

"I went back to my hometown a few days ago. This time I came here before the end of the holiday. I hope to bring my children to experience a different Spring Festival atmosphere and cultural atmosphere. I am usually busy. During the Spring Festival holiday, I can see more about the traditions and New Year Vulgar."

  Not far from the Qinghefang Historic District, is Deoksugung Palace, a newly popular place in Hangzhou.

This year's Spring Festival is the first Spring Festival after the official opening of Deoksugung Palace. Based on the "Southern Song Dynasty Jingdezhen Kiln Blue and White Glazed Rabbit-shaped Porcelain Sculpture" unearthed in the Deoksugung Palace site in 2002, the cultural image "Gong Rabbit" was launched in the museum. Designed 4 social education activities and 1 aesthetic exhibition, allowing tourists to visit Deoksugung Palace with Gongtu during the Spring Festival.

The annual custom cultural activities held in Chun'an.

Photo provided by the Propaganda Department of Chun'an County Party Committee

  The person in charge of the cultural and creative research and development team of the Deoksugung Palace Museum in the Southern Song Dynasty introduced that the prototype of the palace rabbit is hidden in the Southern Song Dynasty historical exhibition area. After finding it, tourists take a group photo and have the opportunity to receive the "Dazhan Hongtu" New Year blessing card.

This form of activity is not only interesting, but also guides the audience to perceive the natural outlook and life aesthetics contained in the solar terms of the Song people, and has won the "pursuit" of many tourists in recent days.

  "During the Spring Festival holiday, I wanted to learn about Liangzhu culture with my family members who came to Hangzhou from other places to reunite. I didn't expect to receive a red envelope." Fang Qing (pseudonym at the request of the interviewee) held a small red envelope Some surprises.

  This year, for the third consecutive year, Liangzhu Museum carried out the activity of "Giving You Knowledge Points and Celebrating a Cultural Year". The event focused on Liangzhu Culture and Shang and Zhou Jade Artifacts, and prepared two types of knowledge point red envelopes and sixteen types of knowledge point cards. Send New Year gifts and knowledge feasts to the visitors.

In addition, in the Liangzhu Ancient City Ruins Park, handicraft experiences such as jade polishing and pottery making also arouse the sense of participation of tourists, and it is often "full".

  Not only the city, but also the travel choice of many Hangzhou people to feel the "New Year flavor" in the local cultural atmosphere.

  In Chun'an County, Hangzhou, local villages have launched colorful cultural activities, such as the folk folk activity of offering sacrifices to nine phases with pig heads in Zhaxi Village, Zhongzhou Town, and the dragon dance and New Year worship in Shuangxi Village, Shilin Town, and the Qinxi Painting and Calligraphy Academy in Qinchuan Ancient Village is open to tourists for free ... In the past four days, the number of tourists received by local rural tourism reached 11,700, 42,800, 54,500, and 62,000 respectively.

  In the ancient town of Louta in Xiaoshan, Hangzhou, the Louta Annual Customs and Culture Festival was held locally, integrating cultural markets, folk customs experience, and art performances.

Especially the experience of making rice cakes has attracted many tourists to participate.

Mr. Yu, a citizen of Hangzhou, said that the freshly made rice cakes immediately brought back the memory of the family making rice cakes when they were young. It was the happiest thing in childhood.

  During this holiday, culture represents the "flavor of the year" and more importantly, people's inner emotional identity.

A passer-by chatted with a reporter and said, "Chinese people express their emotions very implicitly, but they can truly reflect their love for their own culture in their actions." (End)