During the Tomb Sweeping Day holiday, 119 million domestic tourism trips were made across the country. Domestic tourists spent 53.95 billion yuan on travel, an increase of 12.7% from the same period in 2019.
Folk customs, food, intangible cultural crafts, etc. are becoming key points of cultural tourism consumption. Jinan’s 2024 Flower Festival opened on March 23 and will last until May 6. Tourism popularity during the Qingming Festival in Jinan increased by 62% year-on-year.