Appreciate spring flowers and scenery, taste local delicacies, and experience folk culture... During the Tomb Sweeping Day holiday, the spring economy once again ushered in a wave of enthusiasm. Tourist attractions around the country are crowded with people, and the consumer market bursts with vitality.
100,000 acres of peach blossoms are blooming in Xichong County, Sichuan, showing a pink spring picture; Beijing Olympic Forest Park also ushered in the annual "Spring Flower Festival", with more than 30 kinds of flowering shrubs including winter jasmine, mountain peach, and apricot blossoms coming into bloom. During the flowering season, rapeseed flowers bloom one after another in the "most beautiful terraced fields" in Wuyuan County, Jiangxi Province, attracting tourists from far and near to come and watch... The spring scenery is pleasant, tourists are enthusiastic about traveling during the holidays, and flower viewing and outings have become a popular choice among tourists.
The latest data from the Ministry of Culture and Tourism shows that during the three-day holiday, 119 million domestic tourism trips were made across the country, an increase of 11.5% from the same period in 2019 on a comparable basis; domestic tourists spent 53.95 billion yuan on travel, an increase of 12.7% from the same period in 2019.
Recently, cultural tourism consumption in various parts of the country has continued to grow. Data from a travel platform shows that the number of air tickets and hotel bookings during the Qingming Festival increased by nearly 80% from the previous week, and the number of domestic flight ticket bookings was approximately 2 million, an increase of over 60% from a week ago.
Dai Bin, president of the China Tourism Academy, said that the willingness to travel during this holiday has steadily increased, with "flower appreciation + folk customs" becoming an important feature, and the "one old and one young" model of family travel and study tours becoming a highlight.
Seizing the opportunity of flower-viewing travel, various places are exploring new models of cultural tourism development around "flower-viewing+". Jinan’s 2024 Flower Festival opened on March 23 and will last until May 6. Its national style, Hanfu, traditional markets and poetry and cultural activities have promoted Jinan’s tourism search popularity. Data shows that tourism popularity during the Qingming Festival in Jinan increased by 62% year-on-year. Nanjing Mochou Lake, Changsha Tongguan Kiln, Nanning Acacia Town and other tourist resorts have also launched Flower Festival activities, opening up a new way of "cultural flower appreciation".
"To promote the high-quality development of cultural tourism, we must fully mobilize resources and create features, present tourists with cultural tourism consumption scenes that connect dots into lines, and connect dots into lines, and do enough connotative articles on tourism product innovation to invigorate the 'experience economy'" ', and continue to meet tourists' demand for quality and experiential consumption." said Guo Yuanyuan, professor at the School of Culture and Communication at Capital University of Economics and Business and deputy director of the Megacity Social Development Research Institute.
In addition to appreciating the natural scenery, feeling the local customs and experiencing local folk customs also adds a unique flavor to the trip during the Qingming Festival. In Tongxiang, Zhejiang, the 8th "Qingming Silkworm Rolling Flowers" Folklore Fair opened as scheduled. Activities such as beating silkworm flower drums, offering three animals, reciting rituals, offering silkworm incense, performing sacrificial rituals, and praying for silkworm flowers took turns, presenting tourists with the extraordinary beauty of sericulture. The unique charm of cultural heritage.
The local person in charge said that this year's Silkworm Flower Festival will continue to retain special projects such as the "Silk Stripping" Competition, the "Silkworm Flower Rolling" Flower Art Competition, and the Intangible Cultural Heritage Food Exhibition, while also innovatively adding experience projects such as the "Twelve Flower Gods" water parade , in order to promote the in-depth integrated development of culture and tourism, so that folk culture can glow with greater vitality in the new era.
Data shows that folk customs, food, intangible cultural heritage crafts, etc. are becoming key points of cultural tourism consumption. The tourism popularity of Yanbian and Zibo, which exploded last year, will continue. During the Qingming Festival holiday in both places, tourism popularity increased by more than 200% year-on-year. Weihai, Qinhuangdao, Huangshan, Datong, Jinzhou, Diqing, Tianshui and other cities also entered the top ten list of destinations for the Qingming Festival holiday this year.
Among them, Yunnan Diqing has become popular on the entire Internet with its "Shangri-La" tourism IP, and Gansu Tianshui Malatang has become popular on the entire Internet, making Gansu Tianshui a "dark horse" destination this year. Cities such as Weihai, Datong, and Jinzhou, with their unique natural scenery and cultural heritage, have become new choices for tourists seeking in-depth travel and personalized experiences.
"We must work hard to convert 'traffic' into 'retention', and use considerate and sincere services to turn 'other country' into 'hometown'." Guo Yuanyuan said that with the development of technological elements such as virtual reality technology, augmented reality technology, and intelligent interaction technology, Widely used, many scenic spots have made new attempts in immersive cultural tourism projects, giving cultural tourism products new forms and meanings. Relevant departments and industry practitioners should focus on improving operation and management levels, stimulating consumption potential into market vitality, further creating consumption scenarios, increasing high-quality supply, improving service levels, and providing tourists with better cultural and tourism services. (Wang Shaoshao, People's Daily Online)