, Hangzhou, January 14th, title: Observation of the Two Sessions of Zhejiang Culture and Tourism: How to digitize the three world heritages in a group?

  Reporter Xie Panpan

  The three major world cultural heritages - West Lake Cultural Landscape, China Grand Canal (Hangzhou Section), Liangzhu Ancient City Ruins, they are the golden business cards of Zhejiang facing the world, how to maximize their "energy"?

Xiaohe Park by the canal Photo by Bao Shenghui

  At the two sessions of Zhejiang Province held this year, the "breath" of digitalization was very strong. Many members of the CPPCC focused on digitalization to empower cultural tourism, and suggested that the three major world cultural heritages (hereinafter referred to as the "three world heritages") form a group to embrace digitalization.

  Cultural tourism is one of the important territories of digital reform, and the digital economy has profoundly affected the production, consumption, and communication modes of the cultural industry and tourism.

For this reason, Zhejiang proposed to promote the strategy of cultural digitalization in the next five years, strengthen the live display and international promotion of world cultural heritage, and accelerate the goal of creating a cultural highland in the new era.

  Xie Yonghe, a member of the Zhejiang Provincial Political Consultative Conference, believes that Zhejiang will focus on building the brands of "Cultural Zhejiang" and "Poetry and Painting Zhejiang", empowering public culture and tourism service systems with digital, and comprehensively improving tourists' travel experience and sense of happiness.

Liangzhu culture engraved talisman jade bibill courtesy of Liangzhu Museum

  The construction of digital cultural tourism in Zhejiang Province has achieved remarkable results.

Up to now, Poetry and Painting Zhejiang Culture and Tourism Information Service Platform has collected information on 238 4A-level and above scenic spots, 978 3A-level and above hotels, and 2,423 travel agencies; the one-stop digital cultural tourism platform "Zheli Fun" has completed the PC Terminal, mobile terminal, applet and other full-platform construction.

  Nevertheless, Xie Yonghe believes that there are still barriers in the "embracing" of digitalization in cultural tourism. It is necessary to coordinate the layout of the cultural tourism industry in Zhejiang Province and lead the digital transformation of the cultural tourism industry. He also suggests scientific planning, breaking down barriers, and upgrading cultural tourism. Digital service platform.

  In the face of digital barriers, Zhang Xianmin, a member of the CPPCC Zhejiang Provincial Committee, spoke on behalf of the Zhejiang Provincial Committee of the Kuomintang Revolutionary Committee. He believed that the three World Heritage Sites can take the lead in digital linkage, and a provincial-level digital integration platform for World Heritage Sites should be built.

  Zhang Xianmin said that at present, the agglomeration effect of the three World Heritage Sites and the release of comprehensive benefits "energy" are far from enough.

Photo by Zhang Yuhuan, opening session of the 13th CPPCC Zhejiang Provincial Committee

  What is the reason?

He believes that from the perspective of joint protection and utilization, the West Lake and the Grand Canal are large-scale living heritages with complex elements, and the Liangzhu ancient city site is a typical super-large earthen site. Both types of heritage are difficult problems in heritage protection and utilization. The management system is not unified, the management mechanism is different, and the professional strength is unbalanced, which affects the agglomeration effect of the three World Heritage Sites and the release of comprehensive benefits.

  Zhang Xianmin suggested that relying on the world heritage data base and digital integration platform, we should create unique application scenarios for the protection and utilization of world heritage in Zhejiang Province, and jointly develop the comprehensive benefits of the three major world heritage protection research, social participation, and integration and transformation of culture and tourism.

  He suggested that in order to enhance social participation, we can explore and create "world heritage protection and management social participation application scenarios", and use the new generation of information technology and means to innovate the social participation channels of world heritage protection and management; to promote heritage activation, we can explore and create "World Heritage Value Transformation and Utilization Application Scenario", linking the value transformation of various heritage resources, the value interpretation of experts and scholars, and the joint participation of the government, the market, and all sectors of society to jointly promote the activation and utilization of world heritage resources and form a matrix effect of world heritage cultural tourism brands.

  The reporter believes that with the innovative application of digital technology to the three World Heritage Sites, it will undoubtedly bring new vitality to cultural heritage, and look forward to digital interconnection, so that cultural heritage can insert new wings.