Cultural identity is the deepest level of identity, the root of national unity and the soul of national harmony. Xinjiang and Tibet both produced impressive results in terms of tourist arrivals and tourism revenue last year.

New cultural and sports tourism models such as ethnic customs tours, folk experience tours, and special festival tours have effectively empowered the rural revitalization of ethnic areas. implementing the tourism promotion "three exchanges" plan is an important measure to build a strong sense of community for the Chinese nation. The integrated development of culture and tourism makes the results of the tourism results tangible.