Closing of the 18th ICIF
Inject a strong impetus into the construction of a cultural power
On January 2, the 18th China (Shenzhen) International Cultural Industry Expo (hereinafter referred to as the "ICIF") ended successfully in Shenzhen.
More than 100,000 pieces of cultural products were exhibited, more than 4,000 cultural industry investment and financing projects were displayed and traded on the spot, and 3,402 government delegations, cultural institutions and enterprises participated in the exhibition... This ICIF comprehensively showcases the latest achievements in the development of the cultural industry in the new era , not only helps the high-quality development of the cultural industry, but also injects strong impetus into the construction of a cultural power, fully demonstrating the leading role of "the first exhibition of China's cultural industry".
Cultural charms are blooming
The melodious violin, gorgeous Tibetan robes, and melodious singing, when you enter the Tibet Pavilion of the International Cultural Expo, you can immediately feel a different style: steaming butter tea, exquisite thangkas, mysterious ancient woodcarving sculptures... At the exhibition site, a dazzling array of characteristic cultural and creative products fully demonstrated Tibet's unique cultural tourism resources and vitality, always attracting the attention of passing tourists.
For the 13th time, all 31 provinces, autonomous regions, municipalities directly under the central government, Hong Kong, Macao and Taiwan participated in the exhibition. The latest achievements in the development of cultural industries, high-quality cultural projects and high-quality products from all over the country gathered together to fully demonstrate the new achievements of the high-quality development of my country's cultural industry.
The first batch of 45 online digital editions of the National Edition Museum of China entered Tibet; Jiangsu introduced the world's first interactive experience of "characters into paintings, followed in real time" to the site of the International Cultural Expo; Tibet International Tourism Culture Investment Group Co., Ltd. released a large-scale original song and dance drama "Tashi Xiazhuo "...
According to reports, the cultural products and projects that debuted at this ICIF accounted for more than 40% of the entire museum.
With the keywords of "digital", "creative", "inheritance" and "innovation", batches of national-level cultural industry market players, major platforms, and latest technological innovation achievements have fully demonstrated the hot spots, trends and achievements of the high-quality development of the national cultural industry .
The cultural industry comprehensive hall with an exhibition area of 40,000 square meters is the most abundant and largest exhibition hall in this ICIF.
Here, you can go to the Sichuan exhibition area to "cloud-feed" giant pandas, feel the charm of characteristic ethnic handicrafts such as Yunnan Jianshui purple pottery, Yi embroidery, Lijiang "enamel silverware", and drink at the Qingdao International Beer Festival some.
You can see thousands of miles of customs in one hall.
At this cultural fair, a large number of cultural products and design ideas based on traditional Chinese culture, such as Yinchuan dough figurines and Henan Spring Festival Gala tumblers, were deeply loved by tourists.
Many intangible cultural heritage works and techniques that need to be inherited and promoted have also appeared one after another, winning a lot of praise.
On December 29, 2022, Liu Dongyang, the representative inheritor of Nanyang Chuantuo's skills, performed at the cultural fair, attracting dozens of people to watch.
Many viewers are full of praise for this ancient skill.
"Shenzhen Cultural Expo is a big platform full of vitality and opportunities. Our excellent traditional culture should use this platform to show their charm and value." Liu Dongyang said.
Ms. Li, a citizen, specially brought her daughter to visit on the first day the Cultural Expo was opened to the public.
She said that all regions have brought out their best products to participate in the fair, where you can feel the culture of each region, and the children are very happy after seeing it.
Innovative formats flourish
Pour a bowl of rice wine, put a plate of fennel beans, tourists "sit" into the Xianheng Hotel, and then they can look at the social scene of that era described by Mr. Lu Xun from the perspective of Kong Yiji.
In the Culture, Technology and Digital Creativity Pavilion of this ICIF, a digital education project "Kong Yiji" built with virtual reality technology has attracted many exhibitors and visitors to experience it.
This year's ICIF attracted a large number of high-tech cultural enterprises participating in 5G, big data, cloud computing, artificial intelligence, virtual digital humans, etc., making full use of digital technology to enrich exhibition methods, and under the empowerment of technology, culture becomes more innovative .
In the "Cultural China" exhibition area, projects such as exploring the tomb of the Nanyue king through VR, "cloud travel" Dunhuang Mogao Grottoes and other projects attracted many audiences to get started; in the Zhejiang exhibition area, making a digital clone can enter the digital cultural scroll across time and space, and Wang Xizhi, Li Bai, Su Shi and other cultural celebrities communicated; walking into the studio in Longgang Exhibition Area, Shenzhen, in just a few seconds, a digital twin who looked like a real person was projected on the large screen in the form of holographic imaging.
The addition of new technologies, new formats, and new models has made traditional culture less aloof and brought people a brand new cultural experience.
This year's ICIF set up a cultural tourism integration and cultural consumption pavilion for the first time, and well-known demonstration units of cultural tourism integration from all over the country brought various new formats and measures of "culture + tourism" and "culture + creativity".
Girls in Hanfu, fish lanterns hanging on the top of the beams, and unique cultural creations full of Tang folk customs...In the Shaanxi Pavilion, there is a "Tang Feng Bazaar" inspired by the film and television drama IP "The Twelve Hours of Chang'an" ", attracting many tourists to stop.
In the Weaving, Dyeing and Printing Tour City project in the Shenzhen Baoan exhibition area, visitors can learn about the production process of traditional Chinese techniques such as tie-dyeing of the Bai nationality, and learn aesthetic techniques such as printing and dyeing. Many parents bring their children to experience on-site.
"This year's Cultural Expo is really a feast for the eyes." Ms. Hu, a citizen, said that with the release of epidemic prevention and control, the travel plan for her and her family in 2023 has been put on the agenda.
"I came to the ICIF this time just to see some interesting projects, and I feel that this trip is really worthwhile."
Shenzhen Songyang Creative Management Co., Ltd., which is mainly engaged in the construction of cultural and tourism brands, is the first exhibitor to participate in the fair this year.
On the first day of the launch, the company received many batches of customer inquiries from all over the country.
"Integration and innovation are a major trend in the development of the cultural industry in recent years." Liang Yichuan, project manager of Songyang Creative Brand, said that from this exhibition, it can be seen that elements such as culture, tourism, commerce, and design are integrated together for system development and branding. Building has become a common choice in the industry.
"The role of the industry weather vane of the ICIF is very obvious."
The transaction function continues to be enhanced
On the afternoon of December 29, 2022, the 18th ICIF Cultural Industry Investment Promotion Conference and Cooperation Signing Ceremony was held at the Shenzhen International Convention and Exhibition Center.
On the same day, Yunnan, Tibet and other places carried out investment promotion, and 10 key projects were signed on the spot, involving a total investment of 2.856 billion yuan.
Over the years, while displaying the innovation achievements of my country's cultural system reform and the development of the cultural industry, the ICIF has also provided opportunities for domestic and foreign businessmen to communicate, cooperate and seek common development.
The Jinxiufang Cultural Industry Development Center of Fanzhi County, Shanxi Province has participated in the ICIF for the 13th time.
According to He Zhijian, the person in charge of the center's exhibitions, every time he comes to the ICIF, he can get orders worth several million yuan.
"It's definitely going to be fine this year."
Zheng Kaikai, general manager of Zhejiang Wuma Aoen Technology Co., Ltd., is also full of confidence.
He said, "Last year we negotiated an order worth five or six million yuan, but this time there were seven or eight intentions on the first morning."
According to Li Haiming, the representative inheritor of cloisonné enamel murals in Gansu Province, buying and selling is the best inheritance.
It took only half a day to start this year, and he has reached cooperation intentions with several Shenzhen gold and jewelry companies at the site of the fair.
This year's ICIF has planned and held more than 400 supporting activities such as heavy information release, auction, live broadcast, exhibition, and signing through simultaneous offline and cloud planning, with a total number of participants exceeding 2 million, which has effectively promoted industry exchanges and project transactions. .
"Before I came to the ICIF, I had done my homework for two days and selected 9 possible companies for cooperation." Peng Xiaobing, a staff member of Shenzhen Global Digital Film and Television Culture Co., Ltd., said that it is very convenient to use the cloud-based ICIF display platform Accurately understand exhibitors and exhibits, greatly improving the efficiency of exhibitors.
The "Cloud" International Pavilion of this ICIF has 30 countries and regions, 300 overseas cultural institutions and enterprises participating in the exhibition, and 10,931 overseas buyers from 108 countries and regions including France, Germany, and Pakistan have registered online Exhibition procurement.
In the "Offline Experience Zone of Yunshang International Pavilion", many exhibitors and tourists got acquainted with African wood carvings, bark paintings and other craft products for the first time here.
"I am very happy to let more people know about our culture and products in Uganda and Africa." said the person in charge of the Uganda booth.
"Innovative Projects and New Product Release Conference" is an innovative measure of this ICIF, and it has become a platform for the "first exhibition", "first launch" and "first show" of many new products, new technologies, new formats and new services.
Through the press conference, Hefei Tuwa Technology Co., Ltd. received nearly 30 intentional orders on the spot, and Shenzhen Hongbo Changrong Media Co., Ltd. signed a total of more than 1.1 billion yuan in cooperation.
"Every year, the ICIF is an opportunity for everyone to learn and communicate together." Dong Minxin, the investment manager of Shanghai DoBe Group, said, "As an enterprise exhibitor, we hope to introduce resources through the ICIF and find good projects that match the enterprise; as an investor, I I also hope to find suitable products at the ICIF to expand my own thinking and personal investment direction.”
"People's Daily Overseas Edition" (Edition 07, January 9, 2023)