• BODY Being tan means damaging the skin and it does not compensate

  • WELL-BEING This is how the sun destroys the skin's collagen and elastin

Juan Rojo has had botox on his forehead at the age of 37.

He wants to remove the wrinkles on his forehead from the sun.

"I exposed myself too much when I was young, but I haven't realized the damage until now."

Why do we start

taking care of ourselves when we already see the consequences

and not preventively?

This is something that, fortunately, has been changing in recent years, says Silvia Oliete, founder and director of Blauceldona and creator of the SO Silvia Oliete brand.

According to this prestigious facialist and aesthetics expert, she receives more and more clients who are concerned about their skin

from a very early age

and who do not find it difficult to advance in their care as they turn years and, in addition, they do it as a gesture of personal enjoyment. which they can no longer do without.

"Usually when we're young our skin is perfect, we have collagen and elastin levels at their highest peak, and

we think it will stay that way

forever. It's very common to wait until you see the


, whether it's a wrinkle or a stain, to take care of ourselves and put a solution to it," he says.


Vitamin C and sunscreen during the day and retinol at night, the active ingredients valued by experts.Gtres

However, this is not the case, and from the age of 25, when we reach that moment of maximum fullness of the skin,

all the endogenous processes

typical of a young person without blemishes begin to diminish.

"We could talk about the daring of youth," slides Oliete.

Except for people who suffer from acne, he says, few take a beauty routine seriously.

"This problem causes them

great stress and a decrease in their self-esteem and confidence

. Normally these people tend to take good care of themselves after having overcome it, since they are aware that the skin has memory, and everything we do for it today will have more repercussions ahead".

The cosmetic and beauty industry offers us infinite products, therapies and protocols that we see in friends, magazines or social networks.

However, the key remains the same: "

Constancy and use what works for us

, ideally prescribed by an expert," says the facialist.


It is proven that the sun is the main cause of aging, say dermatologists.Gtres

From the age of 35 onwards, signs of the passage of time appear, such as

marked lines, wrinkles, spots and the much-feared sagging


To get the best possible, ideally we should take care of the skin from adolescence, since that is when the action of our sebaceous glands changes and we can suffer from acne, says the specialist, "our pores begin to become visible, in the case of men it grows beard, and we're at the mercy of hormones.

As soon as possible, we should apply gels and/or cleansing milks rich in glycerin, which remove dirt without attacking the hydro-lipid layer of the epidermis, and do not create dryness in it, recommends Oliete.


Hydration with creams and serums is key

to maintaining optimal water levels and thus fighting against the negative consequences of the environment. And always, broad-spectrum sun protection 365 days a year. It is the great


of the skin in the long run .



We don't need so many creams, just the ones that are suitable for the type of skin and recommended by a professional. Gtres

  • Protect yourself from the sun


    Doctor Paloma Cornejo, with a clinic of the same name and a member of the Spanish Academy of Dermatology and Venereology (AEDV), explains that

    the skin is the largest organ in the body

    , but we only have one and we have to take care of it for life.

    "It is proven that the sun is the main cause of aging."

    In fact, in her consultation she has cases of very old patients who have never gone


    or they have worn swimsuits with a lot of fabric, shares the dermatologist, "and they have great skin on the buttocks compared to that on the face, for example, with significant facial damage, spots and wrinkles due to that exposure."

    Although looking brunette is attractive, the doctor encourages you to always protect yourself from the sun with a protection factor of 50 and with the appropriate application every two hours.

  • Treat Acne: Take It Seriously


    When you are young, an inflammatory acne or cystic nodule can have fatal consequences in adulthood, says Cornejo.

    "With aging, due to the lack of collagen, those marks can become more visible."

    Therefore, from the moment it appears, it is recommended to go to a professional doctor.

  • Avoid the ultra-processed ones


    Food is reflected in the skin, so practicing good eating habits is key to showing off a pretty face.

    "It is proven that we are what we eat and certain pathologies such as acne, rosacea, atopy or psoriasis worsen or improve with a dietary change", Cornejo proposes.

    "Eat as healthy as you can. Eat a diet rich in fresh vegetables and fruits, lean meats, cereals and legumes and minimal or no saturated fats, sugars, salt, alcohol and all kinds of processed foods, they will play a decisive role in our

    appearance general

    , in the way we age and in the appearance and rate of aging of the skin as well", adds Oliete.

  • Run away from Mary Poppins toiletry bag


    We don't need so many creams, says the doctor.

    "And less if we buy them because they are recommended by unqualified people who have not even tried them or because they are carried on TikTok."

    It is preferable to have a sensible routine, that you are really going to apply regularly and adapted to your skin type.

    "Consult the dermatologist instead of letting yourself be carried away by marketing," says Paloma Cornejo.

  • Don't set unrealistic standards for yourself


    Sometimes, the rise of social networks trivializes aesthetic medicine, since only the successes are counted and not so much the dangers or the precautions to take into account, slides the doctor.

    "Don't do what you don't need. You don't have to have pristine skin without pores or the facial structure of a certain model. You have to be your best version: healthy and natural," advises Cornejo.

    Everything you do now will leave

    an aesthetic mark

    on you tomorrow, she says.

    "Without trying to scare you, you have to be very responsible with what you wear. Obviously, in this sector we live on beauty, but some cases are beginning to show and we have to take it into account."

  • Take care of your skin from adolescence


    "Use appropriate cleaning, moisturizing and sun protection products, and other different ones for the skin of the body," says Oliete.

    You can even bet on nutricosmetics from the age of 30 to support these topical treatments.

    "Make sure that the products you use always contain quality active ingredients and are always prescribed by a specialist, since the difference between taking care of yourself and taking good care of yourself is enormous," says Silvia Oliete.

    This way you will avoid unwanted reactions or effects.

  • Do a professional cleaning every so often


    "It will be a true before and after and you will see how it complements your home care and slows down the signs of aging," advises Oliete.

  • Hydration is key: better to start with the serum


    And it's not just applying it, says Paola Gugliotta, founder of Sepai and APoEM and a Master's in Dermocosmetics and a postgraduate degree in Genetics and Immunology from Harvard: "It's also time to start massaging the products to promote penetration."

    It is not the same to apply with your fingers and that's it, than to apply the serum for a few minutes until it is completely absorbed, she points out.

    "The absorption capacity is very different: all the blood circulation that you are activating is wonderful for the skin, it activates oxygenation and hydration."

  • Quality active principles.

    At 30, we must begin to nourish our skin with ingredients that strengthen it and help relaunch the synthesis of collagen and elastin.

    "Vitamin C and all kinds of antioxidants, and at night, we can start using AHAs and retinol, as it will help us keep the skin renewed, free of dead cells and the action of cell repair and renewal in top form," he advises. Smell.

  • Exfoliate the skin once a week

    or once every 15 days, depending on the type of skin.

    "If at that age you have oily skin or certain areas and you don't start working on the refinement of the pore, later on its size can be so dilated that it can be irreversible. You have to work very well on these oily areas," he concludes. Gugliotta.

  • Conforms to The Trust Project criteria

    Know more

    • beauty