China News Service, Beijing, June 22 (Liu Yue) In order to further regulate the professional behavior of online anchors, strengthen the construction of professional ethics, and promote the healthy and orderly development of the industry, on June 22, the State Administration of Radio and Television, the Ministry of Culture and Tourism jointly formulated The "Code of Conduct for Internet Anchors" (hereinafter referred to as the "Code") is issued.
@Guangwang Internet anchors pay attention, these red lines must not be touched!
Screenshot of the announcement of the State Administration of Radio and Television
Network anchors should consciously abide by the law and fulfill their tax obligations
The "Code" is divided into 18 articles, covering many fields related to the behavior of network anchors.
At the level of laws and regulations, the "Specifications" pointed out that online anchors should consciously abide by the Constitution of the People's Republic of China and laws and regulations; they should abide by the relevant provisions of the online real-name system for account registration; they should respect the rights of reputation and honor of citizens and legal persons, and respect the right to personal privacy. , portrait rights; should abide by relevant laws and regulations on intellectual property rights, consciously respect the intellectual property rights of others; should truthfully declare income, and fulfill tax obligations in accordance with the law.
At the level of social order and good customs, it mainly focuses on opposing bad value orientation, establishing correct three views, and resisting vulgar culture.
The "Standard" not only re-emphasized that anchors should maintain a good sound screen image, oppose traffic-oriented and deformed aesthetics, not to waste food, not to organize incitement of fans to tear and abuse each other, and to consciously oppose the "fan circle" chaos and other requirements, but also clearly stated Network anchors should consciously strengthen their studies and master the knowledge and skills necessary to engage in the work of anchors.
For live broadcast content that requires a high level of professionalism (such as medical and health care, finance, law, education), the anchor should obtain the corresponding practice qualifications, and report the practice qualification to the live broadcast platform, and the live broadcast platform should conduct qualification review and recordation for the anchor.
Data map: The network anchor discusses the live broadcast plan with the person in charge of the company.
Photo by China News Agency reporter Liu Ranyang
Make a "prohibited list" of 31 behaviors that should not be touched
The "Regulations" specifically listed a "prohibited list" in Article 14, which clearly pointed out 31 kinds of behaviors that online anchors are not allowed to perform, including violation of laws and regulations, endangering national unity, propagating superstition, fabricating rumors, hyping scandals, showing off wealth, sex, etc. hint etc.
It is worth noting that many of these regulations are closely related to minors.
For example, point 19 "introduces or displays suicide, self-mutilation, violence and bloodshed and other dangerous behaviors that are easy to imitate by minors, and expresses smoking, alcoholism, and other content that induces unhealthy habits of minors"; point 20 "uses minors or unauthorized Adult characters carry out non-advertising commercial promotions, performances or content that obtains commercial or illegitimate benefits as a gimmick"; point 28 "Luring underage users to 'reward' or 'reward' with false identity information".
The explicit prohibition of the above behaviors reflects the official's firm determination to clean up the online environment and protect minors.
At the same time, the person in charge of the Personnel Department of the State Administration of Radio and Television clearly pointed out when answering a reporter's question on the "Code" that, for the legal rights of minors and the protection of physical and mental health of minors, which are widely concerned by the society, the "Code" in Article 14 A number of enhancements have been made to actively create a healthier network environment for the growth of minors.
Data map: Network anchors improvise in the live broadcast room and interact with netizens.
Photo by China News Service reporter Li Qing
Propose rewards and punishments to protect the legitimate rights and interests of network anchors
The "Specification" also proposes a reward and punishment orientation for network anchors.
Provide positive incentives for online hosts who are positive and good, and who follow the code of conduct by example; strengthen warnings and restraints for online hosts who have violated the rules; for online hosts with serious problems, repeated problems, and persistent failures, their accounts should be banned. The relevant network anchors are included in the "blacklist" or "warning list", and it is not allowed to start broadcasting again in the form of changing accounts or changing platforms.
For network anchors who constitute a crime, criminal responsibility shall be investigated according to law.
Artists who violate the law and violate morality shall not be provided with the opportunity to publicly perform literary and artistic performances and voice their appearances, so as to prevent them from relocating and returning.
The "Specifications" also put forward clear responsibility implementation requirements for relevant platforms and institutions: online performances, online audio-visual platforms and brokerage agencies must strictly perform their statutory duties and obligations, implement main responsibilities, and strengthen education and training, daily management and standardized guidance for online anchors .
Online performance and online audio-visual brokerage agencies shall strengthen the management and restraint of online anchors, provide brokerage services in compliance with laws and regulations, and safeguard the legitimate rights and interests of online anchors.
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