The Shanghai Consumer Protection Commission received more than 410,000 consumer complaints in 2023 involving medical beauty and other aspects. The service level of "light medical beauty" varies between good and bad.

Live streaming of goods is very popular, but there are problems with the quality and return quality of the goods. The intensity of the crackdown will promote the healthy and orderly development of the medical beauty market, according to the committee's public account on the WeChat social media site, which is owned by Tencent.