From remembering nostalgia to seeing rural revitalization, rural tourism is becoming more and more prosperous
A few days ago, the Ministry of Culture and Tourism launched 113 national rural tourism boutique routes based on recommendations from various places.
These routes focus on recommending content such as flower viewing, agricultural picking, pastoral sightseeing, folk experience, parent-child leisure, etc., aiming to meet people's needs for a better life when traveling nearby.
In the 1980s, my country's rural tourism started from a farmhouse with "one table and several benches", and gradually developed into an important branch of domestic tourism.
Especially since 2013, rural tourism has entered a period of rapid development, with the goal of "seeing mountains, seeing water, and remembering nostalgia".
The pastoral fields have been transformed into "paradise", and the rural tourism industry has "brought fire" to the construction of beautiful villages, and has become a "good scenery" on the road to Gongfu.
Rice waves and wheat fields become scenery
During the "May 1st" period, the wheat in Tongnan District of Chongqing City entered the mature stage, and the wheat waves rolled, which was spectacular, attracting many tourists to watch or take pictures.
In recent years, pastoral landscapes such as rice waves, wheat fields, and green gauze tents have become important attractions for rural tourism, and flower viewing tours are a typical representative.
Wuyuan County, located in the northeastern part of Jiangxi Province, became famous by the sea of rapeseed flowers and became a leader in the development of rural tourism in Jiangxi.
Every March and April, the rapeseed flower sea of more than 100,000 mu in Wuyuan County attracts tourists from all over the country to come and watch. The rapeseed flower has changed from a simple crop to a tourist attraction, with more added value.
"Selling scenery" has become an important way for local farmers to increase their income.
Not only that, the flower viewing tour also drives the development of local accommodation, catering, and agricultural product sales, and promotes the continuous extension and improvement of the rural tourism industry chain.
After several years of development, many mature flower viewing spots have emerged across the country, such as the sunflower flower sea in Bayannaoer City, Inner Mongolia Autonomous Region, the peony flower sea in Chun'an County, Zhejiang Province, the rapeseed flower sea in Luoping County, Yunnan Province, Tibet Peach Blossom Sea in Nyingchi City, Autonomous Region, etc.
In order to make up for the shortcomings of the flower viewing tour, such as the short flowering period and the single product, all localities actively explore the integrated development of "flower viewing +" and promote the continuous upgrading of the flower viewing tour.
Xinjiang Uygur Autonomous Region is rich in flower viewing resources, including Shihezi peach blossom, Korla pear blossom, Hotan rose, Huocheng lavender, etc.
In recent years, Xinjiang has planned a number of flower viewing tour routes, linking flower viewing spots into a line to drive the development of tourism along the route, and integrating flower viewing tours with desert sightseeing tours, winery tours, Populus euphratica tours, and folk tours. , and constantly enrich the content of flower viewing tours.
Every harvest season, fruit and vegetable picking, rice and wheat harvesting, etc., have become agricultural cultural projects that attract people to participate in the experience.
Many places have also launched tourism festivals such as picking festivals and rice field cultural festivals.
These new modes of integration of agriculture and tourism are not only a popular leisure method for tourists, but also an important way to enrich the people and increase their income.
Authentic and rustic
Carrying poles, pushing a wheelbarrow to transport grain, and trapping geese... In Xiangu Village, Jintan District, Changzhou City, Jiangsu Province, rural tourism projects that integrate farming experience and farming culture can always arouse laughter among tourists.
Bringing children who grew up in the city to experience farming, understand farming culture, and "make up for the missing lesson" is the original intention of many parents participating in rural tourism.
These most authentic local flavors are the charm of rural tourism.
Every holiday, people come to Xiangu Village to taste the local delicacies. Maoshan old goose, wild mountain mushrooms, ground vegetables and other specialties are the most popular.
Lin'an District, Hangzhou City, Zhejiang Province has also made great efforts to excavate rural local dishes and created the top ten rural banquets for Lin'an tourism.
"We need to dig out the original local dishes of the folk. These dishes must be 'earth' and have the taste of the old foundation." The relevant person in charge of the Lin'an District Culture, Radio, Television, Tourism and Sports Bureau introduced that behind each special dish, there is a With a historical and folklore memory, these foods are witnesses to the development of the village's history and culture.
When guests taste, they are not only consumers, but also participants in cultural heritage.
In the early development of rural tourism, there was a development stage of blindly "seeking new" and "seeking foreign countries", abandoning the original traditional buildings in the countryside and copying urban construction or foreign buildings, resulting in thousands of villages and losing the charm of the countryside.
Only by retaining their own unique temperament, which is enough to comfort nostalgia, can they have vitality and competitiveness.
Rural tourism has gradually established the correct development direction: it has both local flavor and high taste.
Before 2014, Fuba Village, Changba Town, Kangxian County, Longnan City, Gansu Province was a well-known "mud village" with poor land and lagging economic development. , farming experience” is equal to a beautiful countryside.
In a coffee house converted from an old granary, villagers make coffee drinks for tourists to attract young tourists.
The local flavor and the fashion flavor are perfectly blended here.
In Zhejiang, where rural tourism started early, many new business formats such as boutique homestays, camping, and hiking have taken the initiative to shake hands with rural tourism to promote high-quality development of rural tourism.
Good ecology becomes a cornucopia
Yu Village, Tianhuangping Town, Anji County, Zhejiang Province is a representative of China's beautiful countryside.
In December 2021, Yucun was successfully selected as the best tourist village in the first United Nations World Tourism Organization.
The achievement of this honor is inseparable from the guidance of the concept of "Lucid waters and lush mountains are invaluable assets" and Yucun's innovative practice in rural tourism.
With a good ecology in the countryside, lakes, mountains and pastoral scenery have become a cornucopia.
Anji's more than ten years of development has fully confirmed this point.
On August 15, 2005, Xi Jinping, then secretary of the Zhejiang Provincial Party Committee, proposed for the first time that "lucid waters and lush mountains are invaluable assets" when he inspected Yucun.
Since then, Yucun has embarked on a successful road of rural tourism development, and beautiful countryside has become a reality.
How to manage beautiful villages well, attract more tourists, and make more people rich? In the development of rural tourism, Zhejiang has never stopped exploring, and has successively formulated a series of normative documents, including guidelines to guide the creation of beautiful villages in the province. The Action Plan for the Construction of Beautiful Villages (2011-2015), the first provincial-level local standard for the construction of beautiful villages in the country, the Norms for the Construction of Beautiful Villages, etc., have formed a relatively complete standardized index system for the construction of beautiful villages. Planning has direction, operation has basis, and implementation has method.
Today, the whole area of the village is more beautiful and the fields are more tidy, which has become a portrayal of the beautiful countryside in Zhejiang.
A good ecology has become the basis for more and more rural tourism development.
Qianshun Village, Jinsha County, Bijie City, Guizhou Province is located by the Wujiang River. The picturesque Baili Wujiang Gallery has become its resource advantage for developing rural tourism; Taojiawan Village, Panshi Town, Qiyang City, Hunan Province Protect the ecology and let the villagers eat "tourism meals" at their doorsteps; relying on rich water conservancy resources and beautiful natural environment, Guyu Village, Longchang City, Sichuan Province has continuously enriched the rural tourism industry, transforming from a small fishing village to a modern tourism new village...
Our reporter Yin Jie