China News Service, Haikou, April 29 (Fu Yuqun) Hainan Provincial Department of Tourism, Culture, Radio, Television and Sports introduced on the 29th that Hainan will launch the second quarter of 2022 for healthy travel and happy shopping - joint promotion of "Me and Hainan's 'Benefit'" Activity.
The event will organize a wide variety of welfare activities in conjunction with municipal and county tourism and cultural bureaus, financial institutions, duty-free shops, travel-related associations, new media platforms, OTAs, airlines, ports, and travel-related enterprises, setting off a spring and summer tourism carnival boom in Hainan.
It is reported that this two-month joint promotion activity of "Happy Shopping for Healthy Travels - My Appointment with Hainan" will focus on marine tourism, shopping tourism, health tourism and other formats, through a series of tourism product promotions, special Marketing, theme activities, etc., select "Healthy Travel" and "Happy Shopping" products to attract tourists from both inside and outside the province to travel to Qiong and boost tourism consumption in spring and summer.
According to the relevant person in charge of the Hainan Provincial Department of Tourism and Culture, following the first season of healthy travel and happy shopping in 2021, after the joint promotion activities of "Me and Spring's Appointment 'Benefits'" have achieved good results, the theme of this event is high-quality development. , while implementing detailed epidemic prevention and control and safety production work, continue to cultivate tourism consumption hotspots, vigorously promote the in-depth integration and development of "tourism +" and "+tourism", and enrich the connotation and brand activities of the IP of "Healthy Travel, Happy Shopping" ,Influence.
According to reports, from island scenery to rainforest secrets, from low-altitude flight to blue sea diving, from high-luxury hotels to boutique B&Bs... In this joint promotion activity, Hainan Provincial Department of Tourism and Culture has joined forces with OTA platforms such as Ctrip, Meituan, and Fliggy. , bringing a wealth of preferential activities and new special products, attracting tourists to Qiongtachun in the most fashionable way.
Meituan will launch the "Beautiful Spring, Joyful Hainan" special page, linking high-quality cultural and tourism merchants to jointly issue cultural and tourism-benefiting coupons. At the same time, it will launch a spring fashion blind box to draw free tickets to major attractions in Hainan, hotel coupons, cultural and tourism coupons. Create products, etc.; Fliggy has launched more than 20 live broadcasts of Hainan's preferential cultural and tourism products, covering hotels, scenic spots, travel photography, travel agencies, car rental and other tourism industry-wide preferential products; Caesars Group will launch Hainan spring tourism high-quality cultural and tourism products, including Popular projects such as health care routes and low-altitude flying; Qunar will join 100 colleges and universities across the country to hold the first "Hainan Fun" Youth Fun Festival in Hainan, and launch various forms of preferential policies and tourism subsidies for young college students.
In addition to a variety of online activities, in mid-to-late May, the Hainan Provincial Department of Tourism and Culture will also hold two offline activities to experience the splendor of Hainan in the form of "fast travel roaming" around the island.
Among them, the "Train to the Countryside" Hainan tourism marketing and promotion activity will rely on the high-speed railway around the island of Hainan to promote the image of Hainan's tourism and culture in various forms; the series of activities of the roaming season on the tourist road around the island of Hainan will use a series of self-driving tours such as photography, painting, and camping. Theme activities to experience the most charming and tropical island experience in China.
According to reports, in this year's "Hainan Spring Tour Huimin Carnival", the Hainan Provincial Department of Tourism and Culture also joined hands with major airlines, duty-free companies, financial institutions, etc. to launch multiple measures such as preferential routes and flights, and full consumption reductions to create a "benefit". "Travel in Hainan, "Hui" to buy Hainan, "Hui" to visit Hainan, "Hui" to eat Hainan and other diversified service systems.
The relevant person in charge of the Hainan Provincial Department of Tourism and Culture said that under the pressure of the epidemic, after two years of hard work in Hainan's tourism industry, consumers' confidence and willingness to travel have gradually improved. swimming market.
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