China's consumer market has steadily resumed the rapid development of new consumption, providing new impetus. The term "new consumption" appeared in the government work report of this year's National Two Sessions.
New types of consumption are increasingly appearing around people. Old neighborhoods are creating new landmarks, time-honored brands are selling "new flavors", and business, travel, culture and sports are deeply integrated. With the rise of outdoor craze, many new outdoor-themed consumption places will drive the creation and development of more consumption scenarios.