If they are slow and with similar plots, why do soap operas hook us again?

From the old Latin soap opera we move on to the Turkish one and from this we return to the starting point with the

of titles that swept the 90s. But there are news.

If before they were cheap material to support the television competition, now they serve it to us with the refinement of the platforms and some other filigree so that the audience does not feel that they should blush.

We keep asking ourselves why this enthusiasm waiting for the

between the protagonists, why we feel just as euphoric, excited and happy with their passions and entanglements.

If we look back, at least two generations grew up with 'Pasión de gavilanes' and 'Café con aroma de mujer'.

With this revival, mothers and grandmothers are joined by the new legion of young people and adolescents who are already hooked (including men).

We asked Carolina Acosta-Alzuru, a professor at the University of Georgia and one of the leading researchers of this phenomenon.

"It's entertainment," she advances, "with the soap opera

It touches our melodramatic fiber, just like a bolero can."

Love with a happy ending

Recognize that it is true that it is

"No one is completely immune to that enchantment. Soap operas are a source of fiction designed to trick us and they do."

Even Mercedes Milá has spoken on her Instagram account.

She thinks that the two protagonists of 'Café con aroma de mujer', Gaviota and Sebastián, are "a good example of love".

She gets goosebumps seeing the masculine tenderness of her.

"My heart races and predisposes me to give myself a romp in that same place," she declares next to an image.

They catch with their

that tangle and unravel over and over again.

"These twists and turns that characterize its content also resonate in other cultures, countries, and times like the present, in which things happen that dramatically change our living conditions," the researcher from Georgia explains to YO DONA.

She dwells, above all, on emotions.

"They form a large part of the show and are universal. Love as a motor is something that is also universal. Soap operas present us with loves that have elements that we recognize because perhaps

but they also present features of the love story that we would like to live".

certain modernity

It is for these things that the genre is obsessively consumed and at the same time belittled, also massively, by those who try to see in it the power to influence our culture.

In Spain,

a professor at the University of Alicante and an audiovisual researcher, has dedicated several works to understanding so much enthusiasm and how the patterns that her characters present can contribute to perpetuating stereotypes that seemed to have been overcome.

"It's true," he tells us, "that now by dusting them off they have given it a modern varnish

through some secondary characters, but the discourse is the same. There is class difference, polarization of good and evil and a macho society".

In his opinion, the

of femme fatale, seductive and persuasive also remain;

that of the hard and intransigent man who with a single gesture announces how heartless he can become;

or the self-sacrificing mother and wife the old-fashioned way.

repeating stories

Despite admitting it, we unhesitatingly get hooked on that rush produced by stories in which, around absolutely exalted love and hate,

even knowing that there will be a happy ending, it will triumph. justice and the wicked will receive their deserved punishment.

They are always the same romantic stories

of desperate love, dramas and emotions from all sides.

They are predictable and without much psychological depth, but there is also the reason why, according to these researchers, they conquered us two decades ago and once again devastated with millions of reproductions.

According to Hidalgo, the stereotype is an infallible tool in its construction.

"It allows a

and from them the contents are restructured and new patterns and characters are generated."

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