The profile picture of the Korean delegation at the Beijing Winter Olympics is a hot topic.
From the Taegeukgi shot, 100% of the charms of the players were captured and praised overseas as well.
From speed skating Kim Min-seok biting his gloves to curling Kim Eun-jung’s glasses, to short track track skater Kim A-rang’s goggles biting the signature pose, concept photos and patriotism shots of Taegeukgi!
The profile picture of our national team, which is reminiscent of a pictorial, even with individual photos that capture 100% of the players' charm, who planned it?
[Oh Ji-yoon/Director of the Sports Marketing Team of the Korea Sports Council: I put a lot of effort to capture the stories, personalities, and charms of each player in the photos as much as possible.]
The photo that collected the most attention is the Taegeukgi shot.
[Oh Ji-yoon/Director of Sports Marketing Team, Korea Sports Council: Since it is the Olympics, I came up with the concept that it would be best to use the Taegeukgi.]
Athlete wearing the Taegeukgi on his body, draped over his shoulder, and staring at the camera with a sad expression When I look at their faces, it makes me feel moved.
[Oh Ji-yoon / Director, Sports Marketing Team, Korea Sports Council: In the past, there were a lot of regrets because only certain athletes in certain sports were highlighted in the past.
(This time) The biggest plan was to hope that all the national team players would be cheered for.]
At the Tokyo Olympics last year, the profile picture of the fencing saber team was also very popular.
[Lee Gyu-sang/CEO of the photo shoot company of the athletes: I attended the Pyeongchang Olympic Games (at the time) of the national event called the American Media Summit.
I saw the environment where influential American magazines were taking great pictures of athletes in their booths, and this was so impressive that I came back and now (introduced) with the Tokyo Olympics as an opportunity.
] It was a worthwhile filming, and in particular, this filming schedule was a great forcing.
[Lee Gyu-sang/CEO of the team photo shoot company: When we were shooting for training, it was around -12 degrees Celsius, and there were quite a few problems as we continued in this environment.]
In addition, we had to put the safety and condition of the players first, so we strictly follow the quarantine rules and schedule the shooting. He seems to have been busy moving to get it right.
[Lee Gyu-sang / Representative of the team photo shoot company: Our first shoot was a short track this time.
As the eldest player, Yoongi Kwak created the atmosphere well, and it was able to proceed very smoothly.]
Korean players who are doing their best to tell their own story that has been written for 4 years!
I will support you until the end so that you can smile as brightly as you can in the photo~
▶ Behind the scenes of the highly praised 'Squad Team' shooting site